Company Information
Global laboratory water company that supports the development and manufacturing of water purification systems for use in laboratories, healthcare, and diagnostic markets and is currently looking for a data-driven individual to join their team as a digital marketing manager.
Role Overview
This is a Hybrid position with the opportunity to work from home 2 days a week. You will have over 1 year experience with HubSpot and Salesforce as well as being data-driven with experience with Google Analytics. You will be responsible for Working with a range of digital marketing, design & technical support agencies helping support their web pages, creating campaigns, and managing the PPC.
Key Duties
Develop and maintain a global digital presence for scientists and healthcare professionals.
Ensure the website aligns with brand and lead generation campaigns.
Utilize various digital channels for SEO optimization and web analytics.
Manage PPC advertising and agency relationships for SEM.
Collaborate with international partners for localized websites and SEO efforts.
Troubleshoot website performance issues and implement quick resolutions.
Personal Specification
Qualified to degree level preferably a science or digital marketing degree. (Desirable)
Experience in managing the digital marketing mix: UX, SEO, PPC ...