Barchester's exceptional marketing team have a rare opportunity for a marketing executive to join us in Central London. This vital role takes ownership for supporting Barchester's portfolio of 240 care homes with the promotion of localized events and printed collateral to generate new enquiries. You will deliver tailored offline marketing for our homes, as well as lead the internal awards event that celebrates the fantastic success across the business.
We are looking for a passionate, motivated candidate with a high level of attention to detail, who is looking to develop a career in marketing within a professional and experienced team.
NEED TO HAVE:
Administration experience
Ability to work concurrently on a number of different projects, ensuring projects are completed on time
Excellent written and verbal communication skills
Good knowledge of Outlook, Word, Powerpoint and Excel
NEED TO DO:
Manage home-specific requests to drive enquiries
Upload new templates to our web-to-print system
Ensure home-specific brochures and welcome books for new residents are kept up-to-date with the latest content and photography
Copy writing home overviews
Work with the design agency to produce new artwork
Deliver the Barchester Care Awards, including leading communication across each stage of the competition, and coordinating the awards event for up to 300 people held both in person and streaming virtually
Support with the delivery of weekly virtual events for residents
Manage the relationship with regional care directories
Budget responsibility on all accountable projects, ensuring budget always up-to-date
Responsible for team administration
Report and share mystery shopping results and compliments across the business
Support the delivery of offline local marketing campaigns across a range of channels including Sky TV, press advertising and radio.
Deliver large scale door drop campaigns
Proof reading multiple home-specific versions of print collateral
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
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