Barchester's Central Marketing team have an exciting opportunity for a Senior Marketing Executive to join our expanding team. Reporting to the Campaign Manager, we are looking for an experienced, customer-focussed individual with expertise in offline marketing and experience working within a corporate environment. You will be confident in your ability to represent a large, premium brand, developing campaigns within Barchester's agreed strategy, and demonstrating a clear return on investment.
Hybrid working, including working in our Finsbury Square Head office in London once a week.
NEED TO HAVE:
Demonstrate success in driving revenue growth through offline and broadcast media channels,
Experience planning and implementing campaigns to reach target demographic in localised areas.
Commercial thinker with ability to analyse data to drive decision making
Experience managing and briefing agencies, along with budget management
Adapt at managing multiple projects and priorities efficiently in a dynamic environment with high demands
Flexible to travel across the UK, but predominantly in the south of England
NEED TO DO:
Plan and implement localised offline marketing and broadcast campaigns
Run multi-channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion
Ensure a great customer journey across all stages of the enquiry
Manage campaign inboxes and provide responsive support to homes on targeting and local activity
Maintain reporting tools with up-to-date campaign and home-level data
Oversee media tracking (numbers, URLs) and report monthly performance
Manage budgets, process invoices promptly, and flag risks or underspend
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK.
If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.