Overview
Salary up to £32,000. PACRM Executive – Saga Travel. Permanent, full-time (FT) – 35 hours per week. Hybrid working (3 days in the office, 2 days at home). Location: London Kings Cross or Folkestone, Kent. The Saga Travel Marketing Team are looking for an ambitious, customer-centric and results-driven CRM Executive to join their dynamic CRM team. The role contributes to driving revenue growth, improving customer engagement, and enhancing the overall customer journey through insight-led decision-making and innovative ideas. You will play a key part in driving our email and direct mail activity across acquisition and retention marketing as Saga transitions to a data-driven approach leveraging Lifetime Value, Intent and Next Best Action modelling.
You’ll work closely with the CRM Manager to develop and deliver the Email and DM calendar across the year to strengthen relationships with customers and extract value to meet strategic business objectives.
Responsibilities
* Deliver personalised, relevant and timely communications to customers.
* Plan the CRM calendar across the year with the wider marketing team, focusing on season launches and broader campaigns.
* Collaborate with the studio and email developers to plan, build and test new and creative templates.
* Monitor and report on deliverability and campaign outcomes.
* Manage weekly performance reporting of email and DM to key stakeholders.
* Work with the data planning manager to segment the database for more personalised communications.
* Create and manage workflows in Adobe Campaign.
* Support the CRM Manager to plan, implement and report on the CRM test and learn strategy.
* Coordinate with the mailing house to ensure DM activity is booked, data is delivered and proofs are signed off.
* Plan and deliver omni-channel journeys using customer-data based segmentation and models.
* Explore customer data to develop campaign strategies that maximise value from the existing database.
* Create the optimum CRM approach across email and DM, moving beyond siloed segmentation and working with the Digital team to utilise website and paid digital channels where appropriate.
Ideal Candidate / Qualifications
* Experience in data-led CRM segmentation and applying insights to customer journeys.
* Experience with omnichannel platforms and planning.
* Delivery and optimisation experience for email and DM channels, including Test & Learn with proven results.
* Ability to leverage customer insight, technology trends and commercial context to inform activity.
* Strong growth and performance mentality, with a willingness to explore new opportunities beyond the default approach.
* Experience in a consumer-facing organisation.
Package & Benefits
* 25 days holiday + bank holidays; option to purchase additional leave (5 extra days).
* Pension scheme matched up to 10%.
* Company performance-related annual bonus – up to 5%.
* Life assurance policy on joining (4 x salary).
* Wellbeing programme and colleague discounts on cruises, holidays, insurance, and more.
* Range of retailer, travel, and entertainment discounts; enhanced maternity/paternity leave; income protection.
* Access to Saga Academy, our learning platform.
About Saga
Over the past 70 years Saga has become the UK's specialist provider of products and services to people aged over 50. The Saga brand is recognised for high quality products and exceptional standards of service, including cruises and holidays, insurance, personal finance and Saga Magazine. Saga is committed to equal opportunities and fair treatment in all employment aspects.
Equal Opportunities & Recruitment
We value diverse teams and are committed to inclusivity. We will make reasonable adjustments as required. Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters or other company locations. Saga will not be responsible for fees related to unsolicited CVs. For more information on our DEI policies, please visit the Saga Careers page.
Job Reference: saga/TP/205960/3332
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