Greenpark's continued success is built upon the quality of the assets we deliver.
Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.
Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.
This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.
Role Overview
We are hiring a Freelance SEO Manager to drive keyword research focusing on both Simplified Chinese and English search behavior. Although the focus is on keyword research, this role requires someone with deep expertise in Baidu search trends, competitive mapping, and local content nuances within the luxury category.
Key Responsibilities
1. Conduct Simplified Chinese and English keyword research using Baidu and other local platforms
2. Identify high-potential keywords related to luxury jewelry, gifting, marriage, fashion, and lifestyle themes
3. Cluster keywords by content type (PDP, editorial, FAQs, category landing pages)
4. Annotate keywords based on intent, competitiveness, and priority
5. Share insights on Baidu’s SERP dynamics, content formatting, and seasonal variations
Requirements
6. Native or near-native fluency in Simplified Chinese, with excellent command of English
7. Proven track record in keyword research, specifically for Baidu
8. Proficient in tools like Baidu Keyword Planner, with bonus points for access to platforms like 5118, Chinaz, Dragon Metrics, or similar
9. Familiarity with how Baidu differs from Google in content ranking and UX
10. Strategic mindset, able to translate data into meaningful keyword recommendations
Deliverables
11. Keyword masterlist with search intent, content opportunity tags, and competitive annotations
12. Optional clustering, keyword maps, or Baidu-specific insights
13. Weekly updates and coordination with the APAC SEO Manager