The Role
:
1. Develop and grow sales in line with company targets
2. Carry out demonstrations of equipment and total repair solutions
3. Conduct new installations and start-up training to ensure seamless onboarding
4. Build long-term partnerships with customers, conducting regular site visits and reviews
5. Work in tandem with internal teams to manage orders, delivery, installations, and post-sales support
6. Maintain accurate CRM records of all activities, sales leads, and customer updates
7. Provide an outstanding customer experience from initial contact through to ongoing service
8. Collaborate with your mentor and leadership to review performance, pipeline, and strategy
The Candidate:
9. Ideally experience in technical B2B sales, high-value equipment preferred
10. Mechanically minded, confident around automotive tools and workshop environments
11. Enthusiastic, sales-driven, and keen to build a long-term career
12. Experience or understanding of ROI (Return on Investment), TCO (total cost of ownership), or value-based selling is a plus
13. Confident communicator who enjoys meeting clients and presenting solutions
14. Strong PC skills (Microsoft Office, CRM systems)
15. Full UK driving licence
16. Willingness to travel extensively across the region
Personal Attributes:
17. Proactive, self-motivated and organised
18. Comfortable working independently while also collaborating with a wider support team
19. Professional and courteous – a true ambassador of the brand
20. A strong desire to learn, grow, and succeed
21. Socially adaptable
22. Passionate about helping customers work more efficiently, safely, and profitably