Job Description
Salary: £28,000 – £35,000 DOE
About the Role
We’re looking for a Brand Owner to take full commercial ownership of our brands stores. This role is accountable for the brand’s P&L, strategy, positioning, and growth, working closely with our E-commerce team to turn strategy into execution.
This is a commercial leadership role, not an executional e-commerce position. You will define what we do and why — the E-commerce team will deliver the how.
If you’re commercially minded, brand-driven, and comfortable owning numbers as well as vision, this role offers genuine responsibility and impact.
Key ResponsibilitiesBrand Strategy & Vision
* Define and own the brand’s vision, tone of voice, and market positioning
* Create and maintain a clear brand roadmap aligned to commercial goals
* Ensure consistency across products, messaging, and campaigns
Commercial Ownership
* Full P&L responsibility for the brand
* Own revenue, gross margin, and growth targets
* Set pricing and promotional strategy (with E-commerce support)
* Identify opportunities to increase AOV, conversion rate, and repeat purchase
Product & Range Ownership
* Define product ranges, launches, and drops
* Decide which products are added, evolved, or discontinued
* Own product performance reviews and lifecycle decisions
Campaigns & Growth Planning
* Plan campaigns, launches, and promotional activity
* Clearly brief the E-commerce team on objectives, priorities, and success metrics
* Review performance and iterate using data and insight
Cross-Functional Leadership
* Act as the single point of accountability for the brand
* Work closely with E-commerce, Marketing, and Operations teams
* Ensure execution aligns with brand vision and commercial targets
What This Role Does Not Do
This role is not responsible for day-to-day e-commerce execution. Specifically, you will not:
o Upload products or manage Shopify day-to-day
o Build email campaigns or automation flows
o Make routine site changes or merchandising tweaks
o Run paid ads or execute CRO tests
o Handle operational e-commerce tasks
These responsibilities sit with the E-commerce team — your focus is strategy, ownership, and performance.
Success Measures (KPIs)
o Revenue growth vs target
o Gross profit margin
o Contribution margin
o Repeat purchase rate
o Performance of new product launches
o Delivery against the brand roadmap
Ideal Profile
o Commercially minded with strong brand instincts
o Comfortable owning numbers, targets, and accountability
o Strategic thinker who can prioritise effectively
o Able to brief and lead execution without micromanaging
o Experience with consumer brands, e-commerce, or licensing preferred