Job Description
The Digital Marketing Manager is accountable for the delivery and performance of our website, email, SEO, PPC, paid-social and CRM marketing, ensuring all our digital channels are optimised for both awareness and income generation.
This is a hands-on role which will see you deliver key activity as well as lead a small team in prioritising and evaluating work across digital channels, using data and insight to inform decisions. To spearhead and champion our digital marketing transformation, you’ll need to be a results driven and experienced professional, who thrives in a fast-paced environment. Your skills and passion will see you: • Develop and implement a comprehensive digital marketing strategy aligned with our income growth objectives. • Deliver and continually improve how we connect with our audiences, primarily through (but not limited to) strategic use of email, website management, SEO, PPC, paid social and CRM marketing. • Identify opportunities to maximise online brand awareness, engagement and revenue generation. • Track, analyse and report on digital performance metrics, owning KPIs for traffic, conversion, income and engagement, as well as providing actionable insights and data to improve and inform digital marketing effectiveness. • Own website performance by managing content within the CMS, improving user journeys, implementing SEO best practices and using data and analytics to increase visibility, traffic and conversion rates. • Plan, execute and optimise our paid advertising accounts, including Google Ads and paid social platforms (e.g. Meta), using A/B testing to ensure they are data-driven, costefficient and deliver ROI and income. • Lead and deliver email and CRM activity (including building campaigns, managing audiences, segmentation and automation), ensuring data, templates and journeys are optimised for engagement and conversion, using performance and insights to drive improvements. • Embed a culture of data-driven decision making and bring visibility and transparency to digital marketing activity by regularly reporting impact against objectives, trend spotting as well as using a variety of data and analytics tools to raise the profile and understanding of digital marketing across the charity. • Work closely with the Data team to ensure digital and data strategies align and data between digital channels is automated, accurate and can be reported on effectively. • Safeguard the integrity of the charity’s digital presence ensuring it complies with data protection regulations and any other applicable legislation.
What we offer:
* Flexible and hybrid working to support work-life balance
* Generous annual leave entitlement with additional leave for long service
* Enhanced sick pay
* Enhanced Maternity Pay
* Employee Assistance Program and Lifestyle Savings
* Free flu jabs
* Cycle to work scheme
* Charity events throughout the year
* Employer enhanced auto-enrolment pension scheme with 8% employer contribution
* Ongoing commitment to education and professional development
The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.
If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it.
We will be interviewing for this role on 15th May at our Charity Office based in Birmingham City Centre.