Web Engineer (Growth)
Department: Product
Reports To: Chief Technology Officer (CTO)
About the Company
Green Motion and U-Save International is the largest fully franchised car rental company in the world. It has franchisees in 80 countries globally and continues to grow the network and enter new markets every year. Green Motion is known to have the environment at its core offering both its leisure and corporate customers the opportunity to lower their environmental footprint whilst renting. U-Save is known for offering good value rental vehicles, at great prices.
Position Summary
The Web Engineer (Growth) owns delivery of conversion optimisation and customer experience improvements within the Booking App. This role focuses on server-rendered PHP applications with Vue components and works closely with the CPO to rapidly test, measure, and ship CRO initiatives.
Essential Criteria
* Strong PHP and Laravel experience
* Experience with server-rendered web applications (Blade templates)
* Vue.js experience for building interactive components
* Experience implementing and validating analytics (GA4 / GTM)
* Product- and outcome-focused mindset with a drive to measure impact
Key Responsibilities
CRO & Experimentation
* Implement CRO experiments within the Booking App
* Modify PHP controllers, services, and Blade templates
* Build and maintain Vue components where appropriate
* Implement and validate GA4 / GTM instrumentation for experiments
* Ensure experiments are measurable and data is trustworthy
Delivery & Quality
* Fix booking and conversion-impacting bugs
* Improve test coverage across booking and checkout flows
* Review Growth code and maintain delivery standards
* Make appropriate trade-offs between speed and quality for experimentation
Collaboration & Leadership
* Work closely with the CPO on hypothesis-driven delivery
* Collaborate with Platform Engineers on required API or CMS changes
* Provide technical input into CRO feasibility and sequencing
Required Qualifications
Education & Experience
* Proven experience in PHP and Laravel in a production environment
* Experience working on server-rendered web applications
* Hands-on experience with Vue.js for frontend component development
* Demonstrable experience with GA4 and GTM analytics implementation
Technical & Professional Skills
* PHP, Laravel, and Blade templating
* Vue.js for interactive UI components
* GA4 and Google Tag Manager
* Unit and integration testing practices
* Understanding of conversion rate optimisation principles
Preferred Qualifications
* Experience working in a CRO or growth-focused engineering team
* Familiarity with A/B testing frameworks and statistical confidence
* Understanding of SEO fundamentals as they relate to web engineering
Competencies
* Outcome-focused: drives measurable improvements, not just feature delivery
* Collaborative: works effectively with product, data, and platform teams
* Quality-conscious: maintains delivery standards even under pace
* Analytical: comfortable interpreting experiment data and drawing conclusions
Success Measures
* CRO experiments shipped consistently and on schedule
* Measurable improvements in conversion metrics
* Stable and reliable booking journey
* High confidence in experiment data quality
Compensation & Benefits
Salary Range - £40,000 - £45,000
Competitive salary commensurate with experience. Benefits package including enhanced annual leave, pension contribution, and remote-friendly working arrangements. Full details provided at offer stage.
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