TikTok Live Manager
The Finest Fudge Co is a fast growing confectionery brand bringing indulgent, handmade fudge to sweet lovers across the UK and beyond. We're now expanding our presence on TikTok Shop and are looking for a Live Manager to lead and grow our live shopping operations.
This is a hands-on, creative, and strategic role where you'll plan, deliver, and optimise TikTok Live campaigns that drive both revenue and brand engagement.
Key Responsibilities TikTok Knowledge & Innovation
* Become an expert in TikTok Live features, best practices, and emerging tools.
* Keep up with competitor activity, live commerce trends, and creative tactics to keep our streams fresh and engaging.
Brand & Audience Understanding
* Immerse yourself in our brand values, tone of voice, and audiences to deliver live experiences that build community and drive sales.
* Adapt live content strategies to align with commercial objectives and seasonal campaigns.
Live Campaign Management
* Plan and execute live campaign schedules — including host sourcing, booking, briefing, scripting, and coordinating with wider marketing activity.
* Align live activity with other initiatives such as paid media, influencer collaborations, and affiliate marketing.
* Integrate trending TikTok formats, challenges, and sounds into campaign planning.
Reporting & Analysis
* Track and analyse performance metrics (GMV, conversions, viewership, engagement).
* Provide clear insights, recommendations, and reports to guide optimisation and growth.
Collaboration & Communication
* Work closely with our marketing team, content creators, and live hosts to ensure smooth and impactful delivery.
* Lead all live-related communication, including planning calls, post-live reviews, and partner coordination.
Strategic Growth
* Build and implement live strategies (from daily lives to showcase events) focused on revenue growth, product launches, and customer engagement.
* Identify new opportunities for live commerce, testing new formats and driving innovation.
Leadership & Mentorship
* Support and mentor freelancers, hosts, or junior team members involved in live commerce.
* Provide guidance and feedback to presenters to enhance on-screen delivery.
What We're Looking For
* Proven experience running or managing TikTok Live or social video campaigns (e-commerce preferred).
* Strong project management, organisational, and communication skills.
* Creative mindset with a deep understanding of TikTok culture and trends.
* Data-driven approach with the ability to interpret analytics and adjust strategy accordingly.
* Client or team management experience is a plus.
Why Join The Finest Fudge Co.?
* Be at the forefront of TikTok Shop's live shopping revolution.
* Work with a fast-growing artisan food brand passionate about quality and creativity.
* Play a pivotal role in shaping our live commerce strategy.
* Join a collaborative and supportive team with space to innovate.
Job Type: Part-time
Pay: £15.00-£25.00 per hour
Expected hours: 24 per week
Benefits:
* Casual dress
* Company events
* Employee discount
* Flexitime
* Free parking
* On-site parking
Work Location: In person