Serve as a member of the Senior Leadership Team, responsible for the strategic direction, execution, operations, and performance analysis of the marketing and communications functions.
Lead integrated marketing and communications strategies that drive press coverage, social media visibility, visitor traffic, memberships, ticket sales, sponsorship exposure, and overall revenue growth.
Translate organizational goals into clear campaigns, audience strategies, and measurable outcomes across digital, earned, owned, and paid channels.
Steward and activate the brand to ensure clarity, consistency, and impact across all audiences and platforms, converting audiences into visitors, members, and ticket buyers.
Partner closely with the President & CEO and Executive Team to advance organizational priorities and revenue‑generating initiatives.
Collaborate cross‑functionally with Development, Sponsorship, Membership, Programming, Guest Services, and other internal teams to ensure alignment of messaging and campaign execution.
Provide strategic leadership and hands‑on management of the marketing and communications teams and external agencies, ensuring effectiveness, accountability, excellence, and fiscal responsibility.
Lead communications for major initiatives, exhibitions, and events, including reputation management as needed.
Oversee internal communications to ensure clear, timely, and consistent messaging that aligns staff, leadership, and stakeholders with organizational goals and priorities.
Lead corporate communications, including executive messaging, institutional positioning, thought leadership, external stakeholder communications, and award submissions for leadership and the institution.
Build and maintain relationships with media, industry leaders, sponsors, and cultural partners to support audience growth, visibility, and strategic reach.
Leverage data, analytics, and emerging technologies to improve targeting, engagement, and marketing efficiency.
Serve as an ambassador for the organization by amplifying key initiatives and content through networks and social media platforms to strengthen reach and community engagement.
Participate in special projects and initiatives as assigned.
Vice President of Marketing and Communications • Manhattan, GB
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