Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). About the role: We are seeking a dynamic Marketing Manager to join our Continence Care franchise on a maternity cover basis (12 months). This is a pivotal role where you will lead the development and execution of innovative, cross-channel marketing campaigns designed to: • Drive new customer acquisition • Increase up-sell and cross-sell opportunities • Enhance customer engagement and retention You will collaborate with specialists across Digital, Social, Email, and Events, leveraging your expertise in product marketing and management to deliver impactful results. Working closely with a Customer Insight Analyst, you will identify opportunities within key customer segments to optimize revenue through improved targeting, messaging, and positioning. Your ability to design actionable campaigns and understand the value of each channel in the marketing mix will be critical to success. This is a highly cross-functional role, partnering with Regional Business Managers, Consumer Sales & Operations, Field Sales, and external agencies to ensure seamless execution and alignment across all initiatives. Your Main Duties and Responsibilities • Lead planning and execution of UKI marketing strategy • Lead and directly manage the Digital Specialist and Sales & Marketing Specialist • Plan, develop, and execute campaigns across key customers (users, Payers, HCPs) channels that result in increased customer acquisition, loyalty and conversion • Work with data and analyze trends to drive segmentation and enhance effectiveness of campaigns • Ensure quality and on-time execution of all campaigns and overall program performance • Lead new product launches to ensure brand awareness and sampling • Facilitate product training (internally) • Work closely with Global product teams, to drive launch excellence of new product launches • Lead and execute Digital Marketing to align and maximize business and content strategies with all online and offline DtC campaigns • Engage and manage external resources including agencies and vendor partners • Continually identify new opportunities along the customer journey for greater optimization and business impact across both Convatec and Amcare™ Group business Principal Contacts • Internal • Commercial Director CC • Finance • UKI National Care centre manager and marketing team (Amcare™Group) • Global Marketing • Medical, Regulatory & Legal (collateral/communication) approval • Medical/Clinical Affairs • External • HCP Advocates and KOLS • User Influencer and Patient Advocates • Creative & Strategic Marketing Agencies • BAUN/ACP • Patient Associations • Digital Agencies • Publications About you The ideal candidate is a strategic, data-driven marketer with strong healthcare expertise, proven experience in Direct-to-Consumer and digital marketing, and the ability to lead cross-functional teams to deliver impactful, multi-channel campaigns. Skills & Qualifications: • Bachelor’s degree in business, Marketing or related discipline • At least 5 years of experience in consumer and/or HCP marketing • A strong knowledge base of consumer sales operations and execution in a healthcare setting • A deep understanding of Digital Marketing to end users and use of platforms for PPC, Social and Email marketing. Experience with marketing automation platforms and CRM systems • Ability to develop business plans, and then manage the tactical execution with the designated team • Experience with budget management • Experience working collaboratively with 3rd party vendors • Experience working in high-performance teams in faced paced environment desired • Strong organizational, interpersonal and analytical skills essential • Business plan development and tactical execution • Knowledge and analytical skills to understand the key levers within sales and marketing • Understanding of how processes and systems should be set up to best support high sales and marketing performance • Understanding of the dynamics of the UKI healthcare market and the key issues facing pharmaceutical and medical device manufacturers • Proficiency at developing and delivering business presentations • Excellent communication skills (both oral and written), with the ability to communicate across multiple functions and levels, including senior leadership Languages • English: Fluent in speaking, writing, and reading • Additional Languages are nice to have