General Manager - eCommerce | Belfast | £75k - £90k | 10% Matched Pension, PHC, Bonus
The General Manager - eCommerce will lead a newly formed standalone D2C business unit, taking full ownership of its commercial performance, operations, customer experience and growth strategy. This is a hands-on leadership role where the General Manager - eCommerce will oversee finance, trading, marketing, technology and fulfilment, while guiding a small but high-performing team. The ideal candidate will bring proven D2C scaling experience, strong commercial instincts and the ability to balance strategic direction with day-to-day execution. As the business enters its next growth phase, the General Manager - eCommerce will play a crucial role in shaping sustainable, profitable expansion.
Key Responsibilities
Define and deliver the eCommerce strategy to increase traffic, conversion and revenue across all digital channels.
Conduct regular market and competitor reviews to identify new growth opportunities and maintain competitive advantage.
Build clear business plans with measurable targets, ensuring resources and priorities align with commercial goals.
Provide confident leadership across the business unit, ensuring smooth operations and strong cross-functional collaboration.
Take full responsibility for the P&L, forecasting and reporting to senior stakeholders and the Board.
Oversee financial processes including cashflow, profit analysis, tariffs, taxes and compliance.
Develop business cases to support future hires, partnerships and investment needs.
Manage end-to-end operations including stock, packaging, fulfilment and courier performance.
Strengthen supplier, manufacturing and 3PL relationships to secure reliability, scalability and cost efficiency.
Ensure the eCommerce platform is optimised for performance, stability and strong UX.
Improve core metrics such as conversion rate, site speed and customer journey friction.
Guide digital marketing activity across paid media, organic social, SEO, content and CRM.
Lead performance marketing strategy to maximise spend efficiency and return.
Use customer insight to drive retention, repeat purchase and lifetime value.
Review promotional activity to ensure alignment with commercial goals and measurable impact.
Uphold all regulatory, operational and marketing standards.
Introduce new ideas, tools and processes that support efficiency, innovation and sustainable growth.
What We Are Looking For
Strategic and commercially minded leader with strong experience in eCommerce, particularly within D2C environments.
A General Manager - eCommerce who can make data-led decisions and deliver both strategy and execution.
Experience scaling eCommerce operations, managing P&L ownership and improving profitability.
Confident communicator with the ability to influence stakeholders and lead cross-functional teams.
Strong understanding of eCommerce platforms (e.g. Shopify, Magento, WooCommerce), CRM systems and key digital marketing channels.
Skilled in supply chain operations, fulfilment processes and managing external partners such as 3PLs.
Highly organised, resilient, and comfortable in a fast-moving environment.
Degree-level education in Business, Marketing, Digital Commerce or related field (postgraduate qualifications a bonus).Apply today to be considered for the position of General Manager - eCommerce
BH34972