Head of Marketing – Consumer Wellness
London/UK (Remote/Flexible)
JD&CO is partnering with a fast-growing, mission-led consumer wellness brand. Following strong multi-channel growth (D2C, Amazon, major retail), the business is hiring a Head of Marketing with a growth spike.
We’re looking for a hands-on leader who can turn strategy into scale: build brand, drive acquisition/retention, and accelerate sell-through with retail and practitioner partners.
The Brief
As Head of Marketing, you’ll own the growth engine end-to-end segmentation & positioning, campaign strategy, channel mix, measurement, and activation. You’ll step into solid foundations and a lean in-house team, so you can focus on impact.
Key Responsibilities
* Build and run full-funnel acquisition & retention across D2C, Amazon, retail & practitioner channels.
* Shape brand narrative, category positioning, and launch plans across multiple benefit areas.
* Lead performance marketing (paid social/search), SEO, affiliates, PR, partnerships, events, influencer/ambassador programs.
* Own CRM & lifecycle, segmentation, testing, LTV/retention, and content.
* Drive retail/trade marketing to support sell-in and sell-through with key national accounts.
* Manage a lean internal team and high-calibre agencies; set targets, budgets, and optimisation cadence.
* Establish reporting discipline (CAC, MER/ROI, retention, retail sell-through) and a weekly operating rhythm.
You Must Bring
* Success leading marketing in a high-growth omnichannel consumer brand (ideally food/bev/supplements/wellness).
* Hands-on with Shopify & Klaviyo; deep experience in performance + retention.
* Retail/trade marketing and shopper activation know-how.
* Data-driven, experimentation mindset; able to show clear revenue impact.
* Strong storytelling and executional range from strategy to sleeves-rolled-up delivery.
* Comfort leading small, sharp teams and managing agencies.
* Experience working directly with founders
Why This Is Compelling
* Category momentum + meaningful mission in ethical consumer wellness.
* Omnichannel growth story (D2C, Amazon, major retail) with room to scale.
* Clean foundations and executive support own the plan from day one.
* Competitive package, bonus & equity potential.
* Remote-first with London collaboration when useful.
Finally…
This is a targeted search. Please apply only if you meet the essential criteria, we expect high interest and may not be able to respond to everyone individually.
JD&CO is passionate about championing diversity and challenging unconscious bias; every application is reviewed with care.
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