Location: LONDON
Type: Permanent
Salary: £70,000 - £75,000 Per Annum
PR MARKETING CAMPAIGN MANAGER (CREATIVE ONLINE FASHION LABEL )
HEAD OFFICE BASED
Our client is an independent high growth ethical fashion label redefining streetwear for a new generation. Rising onto the UK streetwear scene with explosive impact over the last couple of years, this brand has created its own space within the current cultural sphere. Built from the ground up with a fierce community at its core, they continue to elevate and recognise its greater purpose with people driving the brand from both the inside and out. The brand is now looking for like-minded, ambitious individuals to join the quickly expanding collective based full time in the studios.
Role x You
As one of the fastest-growing streetwear collectives in the UK, they are are now opening up a new position of Head of Marketing. You are ready to thrive leading a dynamic and ambitious team to drive ground-breaking content which inspires and excites our growing community. You are incredibly passionate about being a key part of the brands collective team and having a huge impact on the continued elevation of all elements of the brand vision!
In addition to managing a growing team, your main responsibilities and duties will be:
• Work with the Creative Director to develop and execute strategies to drive growth and support the development of the brand.
• Ideate, manage and execute full ground-breaking campaigns across their owned, paid and earned channels.
• Actively lead the management of all social channels, specifically Instagram and TikTok.
• Identifying new and emerging channel opportunities to grow the brand in key markets.
• Direct team on copywriting for all accounts and campaigns whilst continuing to uphold and develop our tone of voice.
• Ensure social content is tailored per platform and distributed effectively to maximise reach and engagement.
• Analyse and translate performance, market trends, data, consumer needs and the competitive landscape into actionable insights that increase performance across our key channels.
• Build and maintain an understanding of industry trends to make informed recommendations on brand and collection marketing briefs.
• Lead effective influencer, PR campaigns and activations, working closely with partners where necessary.
• Manage, develop and inspire your direct team and work collaboratively across our other teams, sharing knowledge, tools, best practices.
What they Are Looking For
• A genuine love for the brand and understanding of their mission
• 5+ years of experience in similar role (online high growth fashion social medial /PR ) management
• 3+ years of experience managing a team
• Proven track record of excellent team leadership
• Excellent project management skills, demonstrating experience of successful strategic planning, analytical decision making and delivering projects on time and in full
• A strong understanding of key digital channels ( primarily e-commerce, Instagram, Tiktok, Pinterest) to ensure content is delivered with channel best-practice in mind
• Depth of experience managing multiple campaigns across the owned, paid and earned channels
• Strong strategic voice and analytical skills to ensure creative, formats and plans are optimised for platforms to drive scale and engagement
• Obsessed with trends and creating culture and trends through format, design and content-led experimentation
• Experience designing, developing and executing ambitious guerrilla marketing campaigns
• Experience working in a fast-paced, creative environment, with a record of delivering successful projects in a timely manner
• Highly organised, self-sufficient with an ability to prioritise and drive multiple projects simultaneously
• Experience developing and implementing effective processes and ways of working
• Excellent communication skills, both verbal and written
• Based in London
• Eligible to work in the UK
Benefits
A friendly and supportive collective
Vibrant creative studio
Annual leave accrual
Paid birthday day off
Generous discount
Best friend and family discount
Weekly social events
Studio located in East London with great transport links
Pension scheme