Brand Specialist - Luxury retail, London
Location: London, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Details
Reference: [Insert Reference]
Views: 2
Posted: 23.05.2025
Expiry Date: 07.07.2025
Job Description
The Brand Specialist will support the implementation of the global marketing strategy, guidelines, and tools for the brand within the territory. The role involves proactively proposing options, developing creative ways to enhance brand image and awareness, and ensuring excellent brand presentation in the market.
Responsibilities
1. Media Strategy and Budget
o Support the development and implementation of media and PR strategies, including planning and tracking budgets.
o Assist in negotiations regarding media insertions, visual selections, and creative approvals, especially for product launches and sales pushes.
o Support cooperative activities by reviewing media plans, assessing rates, and selecting publication opportunities.
o Develop meaningful relationships and identify key placement opportunities in media.
2. Brand Awareness
o Develop innovative ways to elevate brand image and awareness within the territory.
o Build relationships with key partners, strategic organizations, and opinion leaders.
o Coordinate with the global PR team to manage local press relations.
3. Supervise agencies and liaise with HQ to ensure compliance with marketing plans.
4. Manage budgets effectively and report on expenditures.
5. Demonstrate initiative, collaboration, and commitment to quality.
6. Maintain in-depth knowledge of local media and press landscape.
Adecco acts as an employment agency for permanent recruitment and as an employment business for temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.
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