About:
In this role, you’ll focus on brand & positioning by develop and execute a comprehensive marketing strategy aligned with business goals. This role offers the chance to make a truly visible impact in a dynamic, fast-evolving field of ETF data and analytics.
Responsibilities:
* Work on positioning the company as a thought leader in ETFs space within institutional client base (buy and sell side).
* Work closely with business, product, data and leadership teams to align marketing activities with business development.
* Manage with other stakeholders the sales collateral, pitch decks, and client-facing materials.
* Lead strategy for ETF industry events, sponsorships, and conferences.
* Lead media partnerships with leading financial experts and press.
* Work on the brand value propositions tailored for institutional investors including digital marketing strategy.
* Work closely with product team to create effective go-to-market (GTM) strategies for new releases.
* Oversee brand consistency across all channels (website, contents, social media, PR).
* Define and track key marketing KPIs.
Requirements:
* 5+ years in B2B marketing, preferably in fintech, asset management, or wealth management industries.
* Proven track record in developing & executing marketing strategies that contribute to uplift in brand recognition.
* Strong stakeholder management skills, working with sales, product, and leadership teams.
* Hands-on experience with marketing automation tools.
* Experience managing webinars, industry events, and partnerships.
* Strong understanding of LinkedIn for B2B fintech engagement.
* Self-starter and self-motivated with a strong drive to achieve results in a competitive environment.
What We Offer:
* Ability to contribute to development of cutting-edge platform for global ETF markets.
* Work with senior colleagues and institutional clients on innovative solutions.
* Exciting growth opportunities in a fast-paced startup.
* Competitive compensation.
* Collaborative and innovative work culture.