Social Media Lead – Consumer Competitions
Our Team: How we enrich everyday life
You’ll be joining the team behind some of the UK’s biggest and most loved radio competitions, including Make Me A Winner. Sitting within Bauer Audio’s marketing function, this team connects audiences with life‑changing moments every single day – from six‑figure cash prizes to unforgettable winner stories shared across our brands.
You won’t be working in isolation. You’ll collaborate closely with our Social Video team, presenters, producers and marketing specialists, all united by one goal: creating content that truly connects with people and delivers real impact.
The difference you will make
This is a newly created role and a rare opportunity to shape how social media works for our competitions from the ground up.
As our Social Media Lead, you’ll take ownership of organic social strategy across our competition brands, with a clear commercial lens. This isn’t about chasing views for the sake of it – it’s about turning attention into action, inspiring audiences to play, engage and come back again.
You’ll help bring powerful winner stories to life, influence how millions of people experience our competitions on social, and play a direct role in driving revenue for the business.
Your role
Responsibilities include, but are not limited to:
1. Owning and delivering the organic social media strategy for Bauer Audio’s consumer competitions
2. Acting as social brand guardian for competition brands
3. Creating and overseeing content plans that drive player acquisition and conversion
4. Developing standout formats that build recognition and momentum
5. Managing posting schedules and community engagement
6. Collaborating with paid media, video and content teams
7. Using data and insight to optimise performance
8. Line managing and developing a Social Media Producer
The skills you will bring
Essential:
9. Proven experience in organic social media roles with a commercial or revenue‑driving focus
10. Ability to influence behaviour, not just awareness
11. Strong understanding of social platforms and audience behaviour
12. Commercial mindset with clear outcome focus
13. Confidence balancing strategy with hands‑on delivery
Desirable:
• Experience in competitions, gaming, gambling, e‑commerce or consumer brands
• Experience shaping or evolving social strategy
• People‑management or mentoring experience
Working pattern / location
Manchester‑based, hybrid role. Tuesday and Friday are anchor days in the office. Friday late working is required (approximately 11:30am–8:00pm) to support live competition moments.
What’s in it for you
14. 28 days holiday, bank holidays & 2 volunteer days
15. Access to Bauer Academy for personal development
16. Enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay
17. Flexible working opportunities
18. And much more! Explore our full benefits here:
Ready to Apply?
If this sounds like a role you’d love to explore, we’d love to hear from you. Apply now and help us tell the stories that matter most.