What you’ll be doing
Accountable for delivering brilliant, personalised multi-channel marketing communications programmes:
1. Developing inbound and outbound data driven comms always-on programmes and plans and designing touch points which meet your business objectives gaining buy-in to these plans from key stakeholders and feeding into the wider base plans
2. Own and develop your cohorts for your always-on programmes using a data science approach and NBA capabilities
3. Own and develop cohort and programme-based offers or propositions; developing business case with relevant finance and trading teams
4. Develop multi-channel customer experiences working with relevant stakeholders across channels
5. Ownership of self serving performance and communicating v plan with clear story why we are ahead or behind target with plan for next steps for the base programme
6. Champion a customer-first approach, ensuring that end to end journeys from our comms are tested and fit for purpose
7. Leading the creation of appropriate assets, copy and designs to be used across traditional and digital channels within your campaigns
8. Achieving appropriate sign off for your campaign collateral across all business stakeholders
9. Maximizing use of our CRM capabilities and partners to produce innovative and effective marketing communications journeys
10. Co-ordinating campaign targeting across all customer touchpoints, and briefing relevant data requirements
11. Co-ordinating the testing and deployment of campaigns across all channels including external partners e.g. GI and Paragon
12. Accountable for legal and regulatory compliance of campaigns e.g. PECR, GDPR and ASA
13. Execute according to the Base Programme handbook approach
14. Coach and Manage where relevant
Driving optimisations to marketing plans:
15. Develop robust test and learn frameworks for your base programmes
16. Look for opportunities to improve efficiency and effectiveness of base programmes through the continually reviewing performance and research
17. Proactively recommending opportunities to improve customer experience and drive customer value, based on insight and data and gaining buy-in to plans from relevant stakeholders
The skills and experience you'll have under your belt
18. Strong experience in a CRM/Trading/Lifecycle Management role.
19. Preferred experience of broadband proposition or product knowledge
20. Demonstrated success in building relationships and influencing decisions at Senior Manager and Director level.
21. Experienced in managing and coaching
The big decisions involved in this role
22. Customer targeting
23. Offers and product positioning of them
24. Channel choice and campaign architecture design
25. Audience segmentation for CRM campaigns
26. Touchpoint strategy
27. QA / testing plan
28. Messaging hierarchy and positioning for campaigns based on audience insight
Benefits
29. Annual on target bonus 10% (based on both personal and company performance)
30. BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
31. 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
32. 2 weeks carer’s leave
33. From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
34. Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
35. Life Assurance (4 x life cover pay)
36. Exclusive colleague discounts on our latest and greatest BT broadband packages
37. 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
38. My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
39. Discounted EE TV including TNT Sport and the NOW Entertainment membership.
40. Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
41. Volunteering days so you can give back to your local community.
42. Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV.’
43. 24/7 private virtual GP appointments for UK colleagues
We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’ We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development. A FEW POINTS TO NOTE: Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch. We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us. DON'T MEET EVERY SINGLE REQUIREMENT? Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.