Marketing Manager
Job Ref: MM01
Location: Lancashire, base to be agreed
Salary: £34,680 FTE
Hours of Work: Flexible, 28-35 hrs per week
This is a very exciting time to join Age UK Lancashire and to play a key role in helping our charity to grow, by developing and delivering our Marketing and Digital Marketing Strategies.
Project in a nutshell
* Increase the charity’s brand recognition across Lancashire, Blackpool and North Sefton and so expanding the charity’s reach to older people, carers and professionals.
* Increase uptake of our services.
* Engage potential and existing donors with our fundraising and individual giving.
* Creating engaging content to increase uptake and promote our services and campaigns.
You would be joining a small, supportive business development team, managing an existing and well‑developed marketing function.
Role
* Design content for and edit the organisation’s website.
* Take responsibility for planning, creating and scheduling social media content on Age UK Lancashire’s account.
* Work with colleagues to produce an effective digital newsletter.
* Design compelling marketing campaigns to increase take up of our services and increase donors and supporters.
* Develop our range and catalogue of stories and video content to communicate our case for support.
* Monitor and report on the effectiveness of marketing campaigns, including digital response rates.
* Communicate regularly and effectively with internal and external stakeholders.
* Act as brand guardian for all creative assets.
* Produce a range of attractive marketing materials to support campaigns and fundraising, including our annual report and impact report.
* Mentor, guide and allocate work to our Marketing & Fundraising Administrator.
* Effectively manage the annual marketing budget.
* Ensure that our marketing is compliant with the highest professional and quality standards, best practice and all relevant codes of practice and legislation.
Qualifications
* Have over two years’ experience in a marketing role using both traditional and digital marketing approaches.
* Thrive in a role where you hold primary responsibility for the marketing function.
* A creative flair and a natural storyteller who is passionate about our work with older people and the impact and difference that we make.
* Adept at driving engagement through social media channels including Facebook, Instagram and Linked In.
* Have great ideas for how to improve our digital and traditional communications.
* Uphold and celebrate the charity’s values.
Benefits
* A friendly and inclusive culture.
* 25 days annual leave increasing to 30 with length of service + bank holidays.
* Workplace pension scheme.
* Access to Employee Assistance Programme.
* Financial wellbeing and planning support.
* Staff discount card for hundreds of High Street shops and online services.
* Blue Light card eligibility.
* Travel expenses will be paid for all journeys required for work, excluding travel from home to base.
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