The Company: Our client is a boutique wealth management company, highly recognised with a fantastic reputation. The Role: The Digital Marketing Manager will be responsible for leading the Marketing Automation, development and execution of email and nurture programmes that support lead generation, prospect engagement and client retention (including up/cross sales) for this Wealth Management firm. The Digital Marketing Manager will manage Salesforce Account Engagement (SFAE), including lead scoring, and will work closely with internal stakeholders within the Wealth Management business to deliver automated journeys, targeted campaigns, and performance reporting. The Digital Marketing Manager will lead the planning, execution, and optimisation of email and nurture programmes and campaigns using Salesforce Account Engagement (SFAE) Own the segmentation, design, testing, and deployment of email journeys aligned to business goals. The Digital Marketing Manager will collaborate with the Group Chief Commercial Officer to ensure accurate targeting and lead qualification, monitor and report on campaign performance, providing actionable insights to improve engagement and conversion, maintain and enhance marketing automation workflows and nurture journeys The Digital Marketing Manager will contribute to strategic planning for digital marketing initiatives, ensuring alignment with business objectives. The Digital Marketing Manager will collaborate with the wider digital and marketing team to support website content updates, social media scheduling, and campaign execution as required. The Digital Marketing Manager will manage relationships with third-party agencies, ensuring delivery to time, quality, and budget and ensure all marketing activity adheres to brand guidelines and compliance standards. The Candidate: In depth experience in email marketing and marketing automation, ideally using Salesforce Account Engagement (SFAE) / Pardot and CRM platforms and analytics platforms (e.g. Google analytics) Proven Digital Marketing experience in lead generation and nurture programmes (both strategy and execution) Ideally Financial Services business background, but other industry backgrounds may be considered (Insurance, Professional Services) Proven Digital Marketing experience in lead generation and nurture programmes (both strategy and execution) Experience in selecting, integrating and using Martech tools Strong project and campaign management skills, strong stakeholder management skills Familiar with digital marketing channels including web, social, and paid media Experience with email distribution systems