Director, Commercial Strategy D2C (The Orchard and Independent Labels)
UK & Ireland, United Kingdom, London
The Director, Commercial Strategy leads direct-to-consumer commercial strategy for Sony Music’s independent and distributed artist roster. Embedded day-to-day with The Orchard, this role ensures independent artists can access scalable, best-in-class D2C capabilities while remaining aligned with Sony Music's D2C standards, tools, and operating models.
What You’ll Do
* Own D2C commercial strategy for Orchard and independent artists across planning, execution, and optimization.
* Develop scalable D2C playbooks tailored to independent artist needs, budgets, and release cycles.
* Partner with Orchard teams to prioritize releases, assortments, pricing, and drop strategies.
* Ensure consistent application of Sony D2C tools, tech stack, and operational processes.
* Identify growth opportunities across evergreen merch, catalog, and always-on storefronts.
* Partner with data and forecasting teams to optimize inventory, conversion, and margin.
* Act as the primary D2C commercial liaison between The Orchard and Sony Music's D2C leadership.
Who You Are
* Demonstrable and extensive experience in D2C, e-commerce, or creator-led commerce environments.
* Strong understanding of independent artist ecosystems and scalable commercial models.
* Excellent commercial judgment paired with sensitivity to artist brand and fan experience.
* Comfortable operating in matrixed organizations with embedded and central responsibilities.
* Highly organized, data-driven, and execution-focused.
* Opportunity to shape D2C growth for Sony Music’s global independent roster.
* High-visibility role working closely with artists, managers, and label leadership.
What we give you:
* You join a vibrant global community with the opportunity to channel your passion every day
* A modern office environment designed for you, empowering you to bring your best
* Investment in your professional growth and development enabling you to thrive in our vibrant community
* The space to accelerate progress, positively disrupt and create what happens next
* We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
* We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Please note that applicants must be at least 18 years of age.
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