Job Description
Marketing Manager - Luxury Travel Brands
We are recruiting on behalf of a small but growing, high-end travel group that creates exceptional holidays for discerning travellers. This is a rare opportunity for an experienced Marketing Manager to work closely with the owners of the business and take full responsibility for marketing across the group.
This is a standalone role, so we are looking for someone who is equally comfortable shaping strategy and delivering the day-to-day activity. You will play a key part in strengthening brand presence, driving enquiries and supporting the continued growth of the business.
This is a fully remote role, with both full-time and part-time applications considered.
What will I be doing?
* Developing and delivering annual marketing plans aligned with brand and commercial objectives
* Managing marketing budgets, forecasting and reporting on activity and results
* Planning and delivering integrated campaigns around key seasonal booking periods
* Running day-to-day marketing activity across SEO, PPC, social media and email marketing
* Writing and managing engaging content across blogs, newsletters and social channels
* Ensuring a consistent brand voice and strong storytelling across all customer touchpoints
* Identifying opportunities for influencer activity, PR coverage and brand partnerships
* Supporting trade and media activity that helps raise the profile of the business
* Managing and updating WordPress websites, making sure content and user journeys support lead generation
* Monitoring website and campaign performance using analytics and insights to improve results over time
What experience do I need?
* Previous marketing experience within the luxury travel sector
* Strong knowledge of SEO, PPC, email marketing, social media and content creation
* Experience delivering full marketing campaigns from planning through to execution
* Excellent content writing and brand storytelling skills
* Strong analytical skills and confidence using data and insights to guide decisions
* Experience working with WordPress websites
* Direct experience of marketing luxury African holidays is essential
* A proactive, creative and energetic approach, with the confidence to thrive in a standalone role
What else do I need to know?
* This is a fully remote role
* Full-time and part-time applications will both be considered
* You will work closely with the owners and have genuine influence over the marketing direction of the business
* Salary will be based on experience
* If you are an experienced luxury travel marketer looking for a broad, standalone role where you can make a real impact, we would love to hear from you.