Marketing Science Analyst- London/Hybrid- 6 months- £320-£370 Umbrella
A global technology company are looking for an experience Marketing Science Analyst to join their team on an initial 6 month assignment. The successful candidate will steward the "Triangulation" of data strategy, leveraging MMM outputs, Data Clean Rooms, and Experimental Lift Design to guide marketing investment.
Responsibilities:
Strategic Modeling & Budget Optimization
* MMM: Use the output from our Marketing Mix Models, translating complex response curves and saturation analysis into clear, actionable budget allocation recommendations. Provide inputs for monthly "Investment Optimization" meetings with Finance and Marketing leadership to defend budget shifts based on marginal ROI (mROI) forecasts.
* Forecasting: Build predictive models to simulate business outcomes under various economic and budgetary scenarios, acting as the "radar" for the marketing department.
Data Clean Room & Advanced Analytics
1. DCR Architecture: Serve as the analyst lead for our Data Clean Room strategy, specifically within Meta Advanced Analytics (AA)
2. SQL: Write and optimize advanced SQL queries to join hashed first-party data (CRM) with platform exposure data.
3. Audience Science: Utilize DCRs to analyze the performance of high-value customer segments, moving beyond generic "Lookalikes" to precision-engineered cohorts based o...