Senior Marketing Manager
Location: Desborough, Northamptonshire, 3 days in the office per week, potential for hybrid flexibility)
Work Hours: 8:30am - 5:30pm and early finish on Fridays!
Type: Full-time, Permanent
Salary: Competitive, dependent on experience + performance-based bonus (company performance)
Benefits: Private medical insurance, company pension, gym membership contribution, on-site parking
Travel: Some UK and international travel required
About the Role
We're a design-led, family-run brand supplying luxury handmade carpets and rugs to interior designers and retailers across the UK, Europe and beyond. We're known for craftsmanship, rich textures, and a genuine commitment to ethical production.
We're now looking for a Senior Marketing Manager to lead our growing marketing team and bring fresh energy to our digital and brand strategy. This is a hands-on, strategic role where you'll work closely with directors to drive our marketing calendar and ensure consistent brand representation across every touchpoint; digital, print, PR, and beyond.
Key Responsibilities
Digital Marketing & Social Media
* Plan and execute digital marketing campaigns aligned with business goals
* Oversee content creation and calendars in collaboration with our external digital agency
* Lead and grow email marketing campaigns via Microsoft Insights
* Monitor analytics, SEO, and paid media performance with a sharp eye on ROI
* Recommend improvements to digital performance and audience engagement
Website & Content Management
* Manage website content updates via CMS (in partnership with external developers)
* Write, edit and optimise product updates, blogs, and news content
* Continuously review site performance and enhance user experience
* Ensure the website remains up-to-date and fully SEO-optimised
Creative Content & Brand Assets
* Plan and attend photoshoots and video shoots; provide creative direction
* Maintain strong brand identity across all marketing materials and platforms
* Oversee storytelling across product launches, editorials, and campaigns
Product Launches, Sampling & POS
* Coordinate marketing for new product launches - from planning through to delivery
* Develop printed and digital assets including point-of-sale (POS) materials
* Ensure consistency across all customer-facing materials
Events & Exhibitions
* Organise and manage brand presence at UK and European trade shows
* Liaise with stand designers and suppliers; manage end-to-end logistics
* Represent the brand at industry events and support PR activation
Team Management & Collaboration
* Lead, support, and develop a small but highly capable in-house marketing team
* Ensure effective collaboration across sales, product, and showroom teams
* Maintain internal communication on marketing activities and milestones
Budgets & Reporting
* Plan and manage annual marketing budgets with director support
* Approve supplier costs and track spend vs budget
* Report on campaign ROI and evaluate spend efficiency
What We're Looking For
* Strong experience in digital marketing, SEO, email strategy, and analytics
* Proven copywriting and editing skills
* Confidence in leading creative campaigns, events, and product launches
* Excellent project management and stakeholder communication
* Competency in Microsoft Office, Insights, and Dynamics 365
* Previous team management experience
* Industry experience in design, interiors, or luxury brands is advantageous (but not essential)
This is a fantastic opportunity for a proactive, creative and commercially savvy marketer to step into a leadership role within a respected and growing brand. You'll have the autonomy to shape our marketing direction and work in a collaborative, design-focused environment.
To apply, please send your CV and a short cover letter explaining what draws you to this role and why you'd be a great fit. We're looking forward to hearing from you.
We Are Aspire Ltd are a Disability Confident Commited employer