Good Culture Kombucha: Full of Life. Full of Possibilities.
We are Good Culture. More than just a name - a commitment; a promise. We passionately believe that we can enhance human health and wellbeing through doing good business. By doing good for our people, customers and the end-consumer, we believe we can leave the world a better place than how we found it.
What manufacturers put in their products – and what consumers put in their bodies – matters. We’re here to champion the ancient and natural wonder of fermentation, reimagined for modern lives and wellness. We source with integrity, craft with intention and innovate with respect for both tradition and the needs of today’s customer.
Everything we offer and do is alive with energy and purpose: to inspire, to enhance, to cultivate success. We say no to shortcuts, artificial, blandness; to accepting there isn’t a better way. Life is too short and business too challenging for mediocrity.
We inspire and promote bold innovation, operational excellence, successful enterprise and products that delight and nurture consumers. In every single drop, we deliver ingredients and partnerships that support and empower developers and manufacturers to craft better beverages – better for business, better for people, better for the planet.
The level of our ambition matches the strength of our purpose and that’s why our number 1 commercial priority is to build new partnerships with new customers around the world and support them to benefit from the amazing products and service Good Culture has to offer. As a result, we are now looking for a brilliant Digital Marketing & Content Executive to join our passionate team and help to take the business to the next level.
This important role will mainly be focused in three key areas:
1. Lead and nurture the Good Culture brand in the competitive B2B beverage ingredients environment;
2. Manage owned & paid channels to drive brand awareness & engagement
3. Step-change in-bound lead generation;
This role would be ideal for someone who is already working in digital marketing within a B2B business or is perhaps working agency-side and looking to take-on more responsibility and really own an end-to-end marketing plan, not just implement somebody else’s. Maybe you’re frustrated with a lack of autonomy, development opportunities, marketing budget or a perceived lack of commitment to marketing within your current business – whatever, you can be confident you’ll be coming into a business and role where you will be backed, supported and actively encouraged to be the beating heart of Good Culture’s commercial efforts.
This is an exciting opportunity for somebody who really wants to step up and be a core part of growing the business. We have ambitious plans for the future and want to hire really great people to join us on the journey. As the business expands in the coming years we hope to hire for more senior roles from within the team so personal career growth opportunities abound within Good Culture.
Really important things to know from the outset:
· This role is for someone who is based in Ireland or the UK and is happy to work remotely.
· A small amount of travel will be required from time to time. This will include during the initial training period, attending trade shows and team events as required.
The type of person we are looking for - Does this sound like you?
· Is passionate about digital marketing and taking control of a marketing plan
· Is ambitious to step up, learn and expand in all areas of B2B marketing
· ‘Tech-curious’: keen to apply technological advances to deliver better results
· Identifies as having a positive and can-do attitude
· Always friendly and approachable
· Proactive with bucket-loads of initiative
· Takes huge pride in always delivering to a high standard
· Trustworthy with high integrity
· Self-Motivated and can thrive while working autonomously/remotely
· Values building great long-term relationships
· Enthusiastic & passionate to be involved in growing a business
· Always approaches day to day problem solving with a positive attitude
· Takes ownership & responsibility for outcomes, you always see things through to completion
Do our values align with yours?
· We value and respect every individual—and treat others the same way.
o Everyone deserves to be seen, heard, and appreciated.
· We act with integrity and take pride in doing what's right.
o We’re conscientious, accountable, and guided by strong ethical principles.
· We care deeply about people and the work we do.
o Compassion and empathy are at the heart of our culture.
· We support each other—and ask for support when we need it.
o Collaboration and trust help us all thrive.
· We lead by example, every day.
o We embody the values we expect in others through our own actions.
· We are open, honest, and transparent in all we do.
o Clear communication and trust underpin how we work and grow together.
Ideally, you’ll bring skills that enable you to:
· Plan, build and execute awesome marketing campaigns
· Strong writing and storytelling skills across short- and long-form content
· Effectively work with tools like Canva, Adobe Creative Suite, Mailchimp, LinkedIn Ads Manager, Google Analytics, or equivalents
· Upskill our SEO capabilities and optimise our website
· Understand content performance metrics and digital KPIs and manage plans to maximise results
· Translate brand tone - visually and verbally - to create original, on-brand content
· Understand and be energised by the central role you’ll play in driving Good Culture’s continued success
While not essential, if you had any of the below as well, it would probably be love at first sight (in other words: desired but nor essential :) )
· Experience of the food & drink ingredients industry.
· Additional foreign language(s)
· A passion for the environment, health and sustainability
WHAT YOU’LL BE DOING IN THE ROLE
Content Creation: Develop, design, and execute awesome content for social media, website, email campaigns, blogs, and beyond.
Channel Management: Plan, create, and post engaging content across relevant channels driving awareness and engagement and ultimately, in-bound leads.
Campaign Strategy: Collaborate with our business development and corporate marketing team to create compelling campaigns that align with our goals and resonate with our audience.
Brand Storytelling: Showcase our expertise and products through visuals, videos, and written content that speaks directly to our target audience.
Marketing Budget Management: It’s your budget and you will be responsible for making it work as hard as possible for us.
Analytics & Optimization: Measure success, analyse performance metrics, and tweak strategies to ensure maximum impact.
The boring (but important) stuff
* Start date: ASAP
* Salary: Up to €35,000 (depending on experience) plus additional Bonus & incentives structure so you are appropriately rewarded for your efforts)
Please submit:
Your C.V. plus a covering letter explaining why you are interested in - and perfect - for this role plus an example of a successful digital marketing campaign you have delivered via email to hello@goodculturekombucha.com