As the Salesforce Marketing Cloud Developer you will be collaborating with a cross functional team to build engaging consumer journeys, personalized presentation templates, and dynamic consumer audiences to help foster a meaningful relationship with consumers.
Reporting to the Director of Digital Marketing Automation, the ideal candidate must have strong experience with Salesforce Marketing Cloud (SFMC) platform along with database and SOAP/RESTful/Transactional API integration knowledge.
Responsibilities
* Work with business stakeholders and team members to understand opportunities and translate into platform capabilities.
* Attend regular agile ceremonies and be able to present progress.
* Develop functionality in campaigns using SFMC platform including leveraging native platform features as well as the various studios (journey, data, automation, audience, mobile, etc.).
* Unit test work and work with QA teams to fix bugs and certify capabilities and products.
* Manage and monitor developments (automations, journeys, reporting) in SFMC and troubleshoot as necessary.
* Assist in building custom programs that require using the Salesforce Marketing Cloud API and backend offerings and features.
* Assist in writing SQL statements for segmentation and creating custom audiences or outputs (must be able to write from scratch without using tools).
* Assist in scoping, troubleshooting, and maintaining current infrastructure as well as implementing new enhancements.
* Collaborate with commerce/service development team to determine best path for Salesforce platform implementation.
* Document marketing automation procedures and provide seamless hand-off to business operations team to utilize.
* Ensure development align with deliverability best practice (sender reputation, ESP nuances, …)
* Monitor of deliverability.
Key Accountabilities
* Daily updates of progress toward goals.
* Attend and participate in agile ceremonies.
* Develop and code automations, journeys, scripts, sql, cloud pages and deliver on time with high quality.
* Continue to evolve understanding of marketing strategies, platform capabilities and new technologies that may benefit business strategies.
* Must be able to follow directions and adhere to company standards and practices.
* Must be able to work in a fast-paced environment and multi-task several projects.
* Update user stories status in JIRA.
Qualifications
* Excellent written and verbal communication skills.
* Ability to work effectively with non-technical personnel.
* Strong knowledge of Salesforce Marketing Cloud (SFMC) is required.
* Highly self-motivated, proactive, and self-sufficient with the ability to drive intelligent and creative solutions.
* Strong knowledge of Ampscript, SSJS, and similar programming and scripting languages.
* Strong knowledge of the digital marketing email development, deliverability, and 3rd party integrations.
Education and Experience
* 2+ years of experience with Salesforce Marketing Cloud.
* Experience with responsive email template development for various email applications and providers (Gmail, Outlook, Mobile, etc.)
* Experience with improving email deliverability. Experience with ReturnPath, SparkPost, Litmus, or other analytics tools.
* Experience with email and/or marketing automation software and integration with databases.
* Experience in agile SCRUM management practices and associated tools (Jira, Confluence, MS Teams/Slack, etc.)
* Certified in Salesforce Marketing Cloud and/or Marketing Cloud Consultant is preferred, but not required
* Experience in direct to consumer CRM at an enterprise level.
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