Lead Marketing Analyst
Tempcover is at the forefront of the fast‑growing world of short term insurance. Our mission is to make car insurance flexible, quick, and easy for drivers.
Responsibilities
* Own the measurement framework that connects brand & performance marketing investment to business revenue.
* Build a single source of truth for marketing performance; support brand media activity through advanced measurement (econometrics and controlled experiments).
* Provide hands‑on support for mid‑to‑lower funnel channels (Paid Social, PPC) to ensure efficiency across the customer journey.
* Develop and refine attribution models (controlled experiments, multi‑touch attribution) to understand how brand metrics support lower‑funnel conversion.
* Own brand tracker survey and use data to diagnose volatility and correlate with media spend.
* Design and analyze robust controlled experiments for creative, audience, and geo‑targeting.
* Build and maintain interactive dashboards that provide real‑time visibility into marketing KPIs for the Marketing team and Executive Board.
* Manipulate raw data from Azure, Google BigQuery and other sources to create clean, usable datasets for analysis.
* Establish data structures and reporting standards to onboard and manage future CRM/Retention analysts.
Qualifications
* Advanced Analytics experience in Marketing Analytics, both Brand (econometrics, controlled experiments, brand tracking) and Performance (digital attribution).
* Excellent SQL skills and data manipulation (Google BigQuery). Proficiency in Python or R for advanced modeling is highly desirable.
* Strong experience with data visualization tools (Tableau, Looker, PowerBI) and version control/data transformation tools (Git, dbt).
* Commercial acumen: building ROI models, forecasting, and presenting clear, actionable recommendations to senior stakeholders.
* Marketing fluency: understand the difference between Brand Awareness and Click‑Through Rate and how they influence each other.
* Pragmatism & agility: fast‑moving challenger brand, need to decide when a model is “good enough” to make a quick decision.
* Industry knowledge: e‑commerce / online businesses. Insurance industry experience is a bonus.
Benefits
* 10% discretionary yearly bonus and yearly pay reviews.
* Hybrid working approach: 2 in‑office days per week and up to 22 working days per year to “work from anywhere”.
* Employer matching pension contributions up to 7.5%.
* One‑off £300 “Work from Home” budget.
* Excellent maternity, paternity, shared parental and adoption leave policy.
* 25 days holiday (increasing with years of employment to 30 days) + 2 days “My Time” per year.
* Private medical cover, critical illness cover and employee assistance programme.
* A healthy learning and training budget.
* Electric vehicle and cycle to work schemes.
* Regular events – team socials to company‑wide events.
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