Bristol School of Yoga is looking for a savvy marketing manager to oversee the work of Laura Gilmore Yoga and Bristol School of Yoga.
To raise the profile of the businesses and of Laura Gilmore, and promote and sell our courses and classes.
Working closely with the school’s director and manager, you will advise on marketing strategy and direction and implement all of the necessary marketing work.
You will work alongside an assistant who manages some of the day to day listings and social media engagement.
Job Description:
* Taking the initiative to direct the marketing focus and budget to ensure all courses are full for BSY (200hr teacher training etc) and Laura Gilmore Yoga (300hr teacher training)
* Devise and implement the strategy for filling online further education courses with the LGY company
* Devise & implement marketing strategy for studio hire and developing new offerings
* Oversee assistant in some of the social media implementation
* Oversee the studio co-ordinator in organising open days, promoting studio hire etc.
* Social Media planning and reporting (Facebook, Instagram/ other as & when relevant).
* Campaign Management
* Support or manage the newsletter planning and creation using Flodesk & Kajabi
* Website management via Squarespace & Kajabi
* Advertising – digital and print
* To review the marketing budget
* Organise photo shoots
* Write marketing literature e.g. course prospectus
Must have:
* Relevant qualifications in marketing (degree or similar)
* Over 2 years Marketing experience
* Excellent understanding of Social Media platforms and how to use them
* Knowledge of Google Analytics
* Understanding of SEO
* Experience in delivering and planning content marketing strategies
* Good understanding of Google Ad Words.
* A love and some knowledge of Yoga
* Excellent writing skills
* Be based in Bristol and work from the office in Stokes Croft - remote working negotiable
* Good interpersonal skills to engage directly with the trainees
* Some weekend work to engage with trainees, interview trainees on video, take photos etc. Or supervise the Marketing and Social Media assistant to the same
* Good understanding of using Squarespace
* Video and photography experience for informal style social media documentation
* Simple video and photo editing skills
* Knowledge of online platforms such as Kajabi – our online learning platform and website host for LGY
Marketing Goals and Aims
* To grow the reputation of Laura Gilmore, Bristol School of Yoga and our courses by creating and advising on PR opportunities
* To see that the training courses reach capacity
* To oversee the development of online courses and an online business model
* To effectively promote the school activity within budget
* To increase brand awareness
* To develop the brand – its voice, position in the industry, reputation etc.
* To organically grow a community of engaged students
* To support the Director and Manager in social media engagement
Note: Hours per week and rate of pay to be discussed and confirmed during interview process and dependant on level of experience
If you are interested in this position please email your CV and covering letter to info@bristolschoolofyoga.co.uk
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