CRM Developer Location: Hybrid – 2x/month in Burton-on-Trent Salary: Up to £45,000 The Company A national retail and hospitality group is scaling its in-house CRM function as part of a broader digital transformation. With continued investment in data and campaign automation, the team is focused on delivering timely, accurate, and high-impact CRM communications at scale. The Role This is a technically focused CRM Developer position responsible for building and deploying multi-channel campaigns. You'll join a centralised CRM team and take ownership of campaign execution—ensuring journeys are launched accurately, meet targeting requirements, and follow best practices across data and segmentation. Braze is the core CRM platform, and hands-on experience with it is essential. Key Responsibilities: Build and deploy CRM campaigns using Braze Code dynamic emails and content modules using HTML, CSS, JavaScript, and Liquid Ensure campaigns meet QA, regulatory, and segmentation standards Collaborate across CRM, marketing, and analytics teams Troubleshoot data and logic issues impacting campaign performance Support integration and testing with external partners when required Skills & Experience: Essential: Proven experience deploying campaigns in Braze (core platform) HTML, CSS, JavaScript, and Liquid coding skills Experience working with dynamic segmentation and data-driven CRM builds Strong QA focus and attention to technical detail Desirable: Retail or agency CRM experience Familiarity with multi-channel CRM delivery (email, push, in-app) Understanding of CRM data pipelines and logic Why Apply? Salary up to £45,000 Join a team at the centre of a digital transformation programme Work with Braze at scale across national campaigns Flexible hybrid working – only 2 days/month onsite How to Apply Send your CV to Daniel Abbasi via the Apply link on this page or connect directly to learn more.