About us
Welcome to Zest, where we're more than just a benefits platform - we're a diverse and inclusive community of passionate individuals dedicated to reshaping employee engagement. At Zest, every team member is valued and respected, contributing to our vibrant company culture where every voice matters. Our goal is to create a workplace where employee experience is prioritised over perks and our staff is supported in delivering our innovative technology to lead a new era of employee engagement.
Join our award winning team as we pioneer the "technology of benefits," partnering with employers to craft personalised benefits packages that resonate with the diverse needs of their workforce. At Zest, you'll find a team that cares about your growth and well-being as much as you do, because we understand that engaged employees are the heartbeat of our success.
About the job
The Digital Marketing Manager will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, generate leads, and drive business growth. You will oversee all aspects of digital marketing, including social media management, SEO, paid advertising, email marketing and digital content creation. This role offers an exciting opportunity to make a significant impact in a fast-paced and innovative industry.
Key responsibilities
* Develop and implement integrated digital marketing strategies to achieve company objectives, with a focus on increasing brand awareness, driving website traffic, and generating high-quality leads.
* Manage all aspects of social media marketing, including content creation, community management, engagement strategies, and performance analysis across various platforms (e.g LinkedIn and Instagram)
* Lead SEO initiatives to improve organic search rankings, optimize website content, conduct keyword research, monitor SEO performance metrics, and implement best practices for optimization.
* Plan, execute, and optimize paid advertising campaigns across multiple channels, such as Google Ads, LinkedIn Ads and Meta ads to drive targeted traffic and conversions.
* Develop and execute email marketing campaigns, including segmentation, A/B testing, automation workflows, and performance tracking, leveraging HubSpot marketing platform.
* Collaborate with internal teams, including Sales, Product and Content, to ensure alignment of marketing efforts with overall business objectives and messaging.
* Utilize analytics tools to track and analyse key performance metrics, generate actionable insights, and make data-driven decision to continuously improve campaign performance and ROI.
* Stay abreast of industry trends, emerging technologies, and best practices in digital marketing, and incorporate innovative strategies to stay ahead of the competition.
Ideally you'll possess the following qualifications
* Bachelor’s degree in Marketing; relevant certifications e.g Google Ads, HubSpot are a plus
* Proven experience (3 years) in digital marketing roles, with a focus on social media management, SEO, paid advertising, email marketing, and HubSpot, preferably within the technology or B2B sector
* Strong understanding of digital marketing principles, techniques, and tools with expertise in social media platforms, SEO strategies, paid advertising platforms, email marketing and HubSpot
* Proficiency in analytics and data driven decision-making, with experience using tools such as Google Analytics and SEMrush
* Excellent communication skills, both written and verbal, with ability to create compelling digital content and effectively engage with target audiences
* Strategic thinker with proactive and creative approach to problem-solving, able to develop innovative solutions and adapt to changing market dynamics
* Highly organised and detail-oriented, with the ability to manage multiple projects simultaneously
* Collaborative team player with strong interpersonal skills, capable to build effective working relationships with cross-functional teams and external partners.
Zest is an equal opportunities employer. If you don't meet every single requirement, please don't let that hold you back. Research indicates that some candidates hesitate to apply for roles unless they meet every criterion. We're committed to fostering an inclusive workforce, so if you're enthusiastic about this opportunity but your experience isn't an exact match, we still encourage you to apply.
Additional Information:
* Salary of £40,000 - £50,000 depending on experience
* A comprehensive range of flexible benefits
* Normal Working Hours 37.5 per week
* Location: Leatherhead House, Station Road, Leatherhead, Surrey KT22 7FG
* Hybrid role with office/home working split.