Job Function
MedTech Sales
Job Sub Function
Clinical Sales – Surgeons (Commission)
Job Category
Professional
All Job Posting Locations
Wokingham, Berkshire, United Kingdom
Biosurgery Regional Sales Manager | South West England & Wales
Lead a team of Biosurgery sales individuals to drive regional growth through strong people leadership, disciplined execution and customer partnership.
Role purpose
* Deliver sustained regional business growth by leading the Biosurgery sales team to achieve agreed revenue, profit and strategic objectives.
* Turn national strategy into a clear regional plan and ensure consistent execution across South West England & Wales.
* Use customer, market and commercial insight to prioritise opportunities, anticipate risks and accelerate growth.
* Maximise portfolio performance by applying strong commercial judgement to win, retain and grow business across key accounts.
* Drive delivery of the UK business plan by mobilising cross‑functional expertise and leading a capable, future‑ready team that delivers results and engagement.
Key areas of responsibility
* Deliver regional sales growth targets by leading the regional sales team with CREDO‑based leadership and disciplined execution against the regional plan.
* Build and sustain a high‑performing team culture by recruiting, coaching and developing talent, improving capability, engagement and performance outcomes.
* Increase individual and regional sales performance by coaching and developing team members using Sales Force Effectiveness methodologies and the performance & development process, accelerating readiness of high‑potential talent.
* Win and retain business by leading strategic customer relationships and commercial negotiations with hospital procurement and management teams (e.g., contracts, pricing and supply agreements).
* Optimise performance against the national business plan by deploying resources effectively, adapting priorities to market conditions and partnering with UK leadership to execute strategic initiatives.
* Maintain budget control and maximise ROI by monitoring, forecasting, and managing regional spend in line with agreed plans and governance.
* Drive execution discipline by running effective regional meetings and continuously improving ways of working, capability and results.
* Ensure high adoption and compliant use of all company systems and resources by the team, meeting regional governance and reporting requirements.
Skills & Competencies
* High energy and resilience, with a strong sense of urgency to deliver sales results.
* Ability to lead, inspire and coach a regional team to drive a Winning Spirit and achieve business results.
* Strong commercial acumen and business judgement.
* Excellent communication and relationship-building skills, with the ability to influence a broad range of stakeholders.
* Adept at problem solving, supported by analytical ability, to make fact‑based decisions.
* Ability to anticipate and lead innovation, with strong change management capabilities.
* Credible, with the ability to take care of confidential information in an appropriate and sensitive way.
Qualifications
* Degree level qualification in a business or science discipline (or equivalent experience).
Experience (essential)
* Successful track record in selling/marketing, preferably within a surgical/theatre environment.
* Demonstrate extensive knowledge of both the NHS and private sector markets across surgical specialties.
* Strong interpersonal skills with the ability to work across a broad range of internal and external stakeholders.
* Strong cross‑functional experience through work and partnership with key functions (e.g., Marketing, Sales Training, Professional Education, Health Economics & Market Access, Finance, Contracting, Medical Affairs).
Desirable Experience
* Successful track record of sales management.
* Working knowledge of the NHS, hospital environment and medical device industry.
* Successful track record with buying groups and procurement managers.
Preferred Skills
* Business Development
* Business Savvy
* Customer Centricity
* Healthcare Trends
* Interpersonal Influence
* Market Knowledge
* Objectives and Key Results (OKRs)
* Presentation Design
* Process Improvements
* Revenue Management
* Sales
* Solutions Selling
* Stakeholder Engagement
* Strategic Sales Planning
* Sustainable Procurement
* Technical Credibility
* Vendor Selection
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