We are seeking a Gaming industry expert to be responsible for maximizing INZONE brand value and business growth through agile business management and the strategic expansion of gaming communities and new and existing sales channels. You will have the unique opportunity to take full ownership of the entire process—from identifying target customers and analysing market trends to executing strategic actions. We are looking for a player-centric, results-driven professional who can thrive in a fast-paced environment and turn a passion for FPS gaming into sustainable business success. As a Hybrid Key Account & Product Manager UK, you will serve as the strategic bridge between the FPS gaming market and our UK retail partners (Amazon, Direct-To-Consumer (DTC) and new/existing in country accounts). You are responsible for the full commercial lifecycle of the INZONE brand: from extracting deep technical insights from pro-level communities to translate into product and activation roadmaps, to securing high-value brand visibility and managing the supply-demand forecasting that drives sustainable growth. You will: Brand & Product Strategy Define and cultivate target communities that align with specific product features and brand values. Identify and engage potential customers through targeted outreach to maximize brand engagement and loyalty. Recruit and manage strategic partnerships with influencers and professional Esports teams to broaden brand influence. Monitor industry trends and competitor activities to proactively propose and execute new business opportunities. Represent the brand at Esports events to build new relationships and network with key industry stakeholders. Collaborate closely with internal marketing and product teams to ensure consistent brand messaging across all platforms. Define and Implement UK Advertising & Promotions plan: Paid activity –Make/commission relevant content and/or execute activity in gaming communities/channels utilising local and Central A&P budget Non paid activity, formulate/commission content to use in gaming communities/channels, formulate and execute plan with weekly demand generation FNatic sponsorship utilisation for local market Business Management Manage and optimize monthly unit forecasting processes to ensure business alignment and supply chain efficiency. Develop and execute data-driven promotional strategies to drive brand awareness and sales growth. Identify and penetrate new sales channels to expand market reach within the gaming industry. Analyse and report on Key Performance Indicators (KPIs), such as promotional ROI and community growth metrics, to continuously improve business outcomes. Key Account Responsibility Drive growth of INZONE across all UK key accounts including traditional retail and existing and new ecommerce channels. Act as the INZONE business manager for all channels operating in the UK Market including Amazon, Direct-To-Consumer (DTC) and UK “local” Accounts. Create account plans to forecast and deliver sales to channels and maximise conversions at shop front. Define contract terms, pricing policies and distribution strategies. Leverage relevant sales and marketing colleagues to deliver against your account plans. Build great customer relationships through regular contact and reviews. You will bring: A gaming industry experienced, analysis-driven, product/business/commercial individual Commercially-minded, probably with a sales background Comfortable in a matrix operation, with advanced stakeholder management ability & natural team player Ambitious, entrepreneurial and highly professional Ideally well-versed in consumer marketing, comfortable working with Excel Your new office Based at the Weybridge office, you will enjoy a vibrant and friendly working environment. We have an onsite canteen with a wide range of options available, and a barista style coffee shop. There is a well-provisioned onsite gym run by our own Sony Wellbeing Coordinator, with classes on set days in the mornings, at lunch and after work hours. We have a staff car park which includes electric charging points, an undercover and secure bike rack (useful if you’ve made the most of the Cycle-to-Work scheme), or if you will use public transport we have a shuttle bus service that regularly runs between train station and the office at peak times. Take a look at our video tour of the Weybridge site here: https://www.youtube.com/watch?v=3lwbMOzjoVA Life at Sony We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture. We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about. You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap! Bring your uniqueness to Sony We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony’s purpose – ‘to fill the world with emotion, through the power of creativity and technology’. We want you to bring your unique self to work and help shape our culture. We are Sony Europe Our people collaborate in an environment of respect, integrity, and open-mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of us original and unique. With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale. Bring your passion, creativity and ambitions to Sony Europe. Apply now, and let’s create the future together. Equal Opportunity Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics. Disability Accommodation for Applicants to Sony Europe Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests, please contact us by email at AccommodationRequest@eu.sony.com or by mail to: Sony Europe Limited, Human Resources Department, the Heights, Brooklands, Surrey, KT13 0XW, UK. When contacting us please indicate the position you are applying for, and the accommodation required. Recruitment Fraud Notice Please be aware that unauthorised individuals or organisations may attempt to solicit personal information or payments from job applicants by impersonating our company through fraudulent job postings. While we take these matters seriously, we cannot control third-party websites. To protect your personal information, please verify that any job posting you respond to also appears on our official Sony Europe Career Portal. 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