Welcome to Juniper Education, where our mission is to champion educators, empowering them to shape future generations. We're more than just a support system; we're the driving force that propels schools and Academy Trusts to new heights. With our proven school education management systems and services, we address a spectrum of needs, ensuring excellence in education. In the education and tech industry, your work directly influences the lives of students and educators. Whether you're developing cutting-edge educational technology, supporting school leadership teams directly or designing solutions to enhance the learning experience, you could make a lasting and positive impact on the future. Our mission statement says it all: We look after you, so that you can look after our children. Dedicated to our core values, we are committed to: Empowerment : Equipping everyone with the tools, intelligence, connections, and freedom to make informed decisions, recognised and respected by all. Purpose : Supporting everyone to reach their highest potential, thereby enabling all children to achieve theirs. Passion : Because we love what you do, you’re at the heart of everything we do. Innovation : Delivering meaningful solutions with expertise and creative thinking to influence the ever-changing world of education. Collaboration : The cornerstone of our success as it enables us to collectively harness diverse perspectives and strengths, ensuring that together, we achieve more than we could ever do alone. Every voice counts! Juniper Education is looking for an enthusiastic and results-driven Digital Marketing Manager to lead our shared services output across the marketing function. You will coordinate and execute data-driven demand generation strategies that drive revenue growth, optimise our marketing funnel, and deliver best-in-class digital experiences for schools and trusts. This is a hands-on, strategic role: you’ll lead SEM, CRO, website performance, email marketing, automation, and more, while working closely with Sales, Business Intelligence, and SaaS/service marketing leads to align campaigns with business objectives. You will also line manage a Digital Marketing Executive, fostering a collaborative and high-performing culture. This role is pivotal to accelerating new customer acquisition and driving sustainable growth for Juniper Education. Key Responsibilities Lead and deliver demand generation campaigns that drive brand awareness and generate high-quality MQLs. Own performance metrics across acquisition channels, reporting on success and drive campaign performance. Tightly collaborate with SaaS and Services marketing leads, driving campaign execution support through the funnel. Own the performance of lead generation channels including; SEO, SEM, email, social media, and emerging platforms Develop and improve conversion rates across the marketing funnel using A/B testing, analytics, and CRO strategies Lead on building high performing B2B lead magnets to drive top of funnel acquisition Leverage HubSpot and other automation platforms to deliver personalised, targeted campaigns Implement ABM strategies for key accounts across multiple channels. Own website performance and management. Reporting on web conversion funnels and optimising through data-driven insights. Collaborate cross-functionally with Sales, Product, RevOps, and Business Intelligence Manage budgets effectively across channels, ensuring ROI and cost efficiency Create dashboards and reports in tools like GA4, HubSpot, LookerStudio and PowerBI Stay ahead of marketing technologies, AI, and industry trends, introducing innovation into campaigns Line manage and develop your direct report, promoting collaboration and growth Skills & Experience Proven experience in digital marketing and demand generation for SaaS, tech, or services businesses Experience leading and managing a marketing team and external agencies Deep expertise in HubSpot, including automation, reporting, and integrations Strong knowledge of SEO, CRO, SEM, PPC, email marketing, social media, and content marketing Experience with ABM, lead nurturing, funnel optimisation, and multi-channel campaigns Analytical mindset with experience turning data into actionable marketing insights Experience with AI tools and marketing automation platforms (e.g., Zapier) Strong technical knowledge of web management, GA4 and Tag Manager Excellent communication and stakeholder management skills About You At least 6 years’ experience in digital marketing or demand generation Degree in Marketing, Business, or related field (or equivalent experience) Highly organised, proactive, and relentless in the pursuit of progress Collaborative and comfortable engaging with senior stakeholders Passionate about data, results, and driving business growth Enthusiastic, pragmatic, and innovative, with a positive approach to challenges Aligned with Juniper Education’s mission to improve education and drive meaningful impact This is an exciting opportunity to take ownership of Juniper’s digital marketing strategy, deliver measurable growth, and shape the marketing function in a fast-paced and ambitious EdTech environment. Interview process 1st stage Interview Assessment 2nd stage Interview We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at recruitment@junipereducation.org Juniper Education Benefits Day 1 right to company sick pay Enhanced annual leave entitlement Opportunity to purchase additional leave Entitlement to carry over leave to next entitlement year Day 1 access to 24/7 GP & prescription services Day 1 access to rewards platform Cycle to work scheme Enhanced maternity & adoption pay Day 1 access to employee assistance platform Funded development/Qualification opportunities Voluntary health care cash plan Voluntary private medical insurance Plus more! Please note: We are unable to provide visa sponsorship at this time.