The role This is a hands-on marketing role focused on driving results nationally through strong local execution. Digital marketing sits at the core of the role, but success depends on your ability to translate campaigns into meaningful local activity, working with teams across the UK to deliver marketing that lands in communities, not just online. You’ll plan, build and optimise campaigns, then help deliver them through local teams. Recruitment experience is helpful, but not essential. Initiative, commercial thinking and delivery matter more. What you’ll be doing Building and managing integrated marketing campaigns with a strong digital core Activating campaigns locally through: ○ local press and PR ○ events, community venues and partnerships ○ leaflet drops and targeted local outreach Working with branches and regional teams to tailor and deliver activity locally Owning day-to-day digital channels (paid, organic, email, landing pages) Tracking performance across digital and local activity, and adjusting accordingly Turning business priorities into clear, practical marketing actions Maintaining brand consistency while enabling local flexibility Managing suppliers where required What we’re looking for Strong understanding of digital marketing and campaign delivery Practical experience supporting or delivering local, on-the-ground marketing activity Proactive self-starter who takes ownership and follows through Results-focused — interested in what works, not just what looks good Confident working with multiple stakeholders across locations Organised, pragmatic and commercially minded Desirable (not essential) Recruitment, staffing or people-led sector experience Experience supporting regional or branch-based teams Why Nurseplus Our marketing is practical, human and focused on improving lives. We care about impact in local communities as much as performance metrics. INDPRM