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Global senior brand manager

Glasgow (Glasgow City)
Bruichladdich Distillery Company
Brand manager
£104,000 - £130,878 a year
Posted: 21 September
Offer description

JOIN THE LADDIE CREW

VACANCY: Global Senior Brand Manager: The Botanist (Innovation, Collaboration & Partnerships)

Location: Glasgow or Islay Based

Permanent Contract – Full time

Expected start date: 1st of November 2025

The Botanist Gin is the original high provenance, super-premium gin made with 22 locally foraged Islay botanicals. The brand has seen strong success since its launch in 2011 and has grown organically to be the No.4 Super Premium gin in the world, a position it has held since 2016. It is now distributed in more than 65 countries globally and has been identified as a Strategic Growth priority by Remy Cointreau, bringing with it significantly increased investment and focus.

The Botanist is at an exciting time in its life cycle, having been recently repositioned based on a comprehensive consumer and category review. Islay remains the DNA of the brand but the ambition now is to build scale and drive distinctiveness with the consumer at the heart. In a declining category, The Botanist is still in growth, and as part of this passionate and dynamic team you would be a key driver in creating and delivering the global vision necessary to take the brand to the next level.

The Senior Global Brand Manager – Innovation, Collaboration & Partnerships will lead the brand's future-facing agenda, overseeing our global innovation pipeline development, cultural collaborations, and strategic partnerships. This role ensures that innovation and partnerships are not only commercially successful but also elevate the brand's equity, desirability, and cultural footprint worldwide.

Responsibilities

1. Innovation Strategy & Pipeline Development

· Lead the long-term global innovation strategy and pipeline.

· Translate consumer, category, and cultural insights into distinctive, premium innovation concepts.

· Partner with R&D, operations, and supply chain to deliver viable and timely launches.

· Ensure all innovation reinforces brand positioning and codes.

2. Collaborations & Partnerships

· Identify, develop, and execute global collaborations (luxury, design, sport, music, art, hospitality).

· Lead partnership strategy to drive cultural relevance and aspirational positioning.

· Oversee co-created product launches, collaborations and limited editions.

· Manage relationships with global partners and creative collaborators.

3. Market Engagement & Global Rollout

· Provide markets with toolkits, guidelines, and playbooks for innovation and partnership launches.

· Act as central contact for innovation and collaborations with local marketing teams.

· Gather market insights and performance data to optimise future projects.

4. Consumer & Cultural Insight

· Commission and interpret research to validate innovation and collaboration opportunities.

· Monitor global cultural trends and competitor activity to identify white space opportunities.

· Champion the consumer perspective in innovation and partnerships.

5. Agency & Budget Management

· Lead global design, innovation, and collaboration agency partners.

· Manage budgets across innovation, design, and partnership initiatives.

· Ensure ROI is measured in both commercial and brand equity terms.

Candidate Profile


• Values-led profile, motivated to be part of a purpose led business.


• A strategic marketing leader with demonstrable experience and a successful track record across the full digital ecosystem.


• Significant experience in leading / managing high profile brands in the premium spirits space with ownership of strategic, creative and technical projects.


• Has developed global marketing initiatives as well as market-specific output, with working knowledge of the differences of key markets (including compliance, platforms, distribution opportunities).


• Demonstrable experience and a strong track record in delivering data-driven strategies.


• Proven project management leadership, bringing together diverse groups of stakeholders around common goals with a common language (bridging marketing and technical teams).


• A self-starter, agile, with a can-do attitude who has strong planning, organisational, budget management skills and problem-solving skills and unwavering attention to detail


• The ability and credibility to influence, lead, and energise across all business functions. A great communicator and influencer with the ability to build positive relationships both internally and externally, across geographies.


• Strong and confident presentation skills to both large and small groups, ability to inspire, engage, educate and influence individuals and teams.


• Strong sense of self-motivation, with the tenacity and enthusiasm to deliver results personally and by creating the right environment and ways of working for others to excel.


• Ability to travel regularly to the Glasgow office and/ or Islay when required

Benefits Included


• Discretionary annual performance bonus


• Wellness and volunteering days


• Staff discounts


• Private healthcare and Pension Plan

If you think this could be the job for you, please apply with CV and Cover letter to:

Closing date
: Friday 26th of September 2025

Bruichladdich Distillery Company Ltd is an equal opportunity employer.

We celebrate diversity and are committed to create an inclusive environment for all employees.

Protecting your privacy and the security of your personal information is extremely important to us. To learn more about how we collect and process your personal data, please view our Privacy policy.

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