Overview
We are seeking an experienced Google Ads strategist to manage our Google Ads Grant to boost visibility, drive engagement, and attract supporters. This is an ideal role for someone with digital marketing or Google Ads experience.
What difference will you make?
We have the ambition of scaling to support 1000 Black-heritage students each year. By raising awareness of our work, the opportunities to support it and sharing our message more widely, your input will be integral to us achieving this goal.
What are we looking for?
We’d love you to apply if you have
* Experience with Google Ads, especially Google Ad Grants
* Strong understanding of keyword strategy, advert copywriting and campaign optimisation
* An ability to work independently and offer guidance to non-specialist staff
* Knowledge of Google Analytics or other tracking tools (a bonus, but not required)
* Enthusiasm for supporting our mission
What will you be doing?
We are looking for an enthusiastic volunteer that will support us to take full advantage of our Google Ads Grant, which offers eligible charities up to $10,000/month of free search advertising.
You will lead on the design of campaigns, helping us to attract more supporters, volunteers, and event attendees through targeted online advertising.
This role would be ideal for someone with a background in digital marketing, PPC advertising, or nonprofit comms who wants to make a direct impact for a small, mission-led charity.
Key Responsibilities
* Conduct keyword research aligned with With Insight's goals (e.g., fundraising, volunteer recruitment, event promotion)
* Write compelling ad copy and set up campaigns in Google Ads
* Monitor performance and optimise campaigns to increase reach and click-through rates
* Train a member of our team to maintain or understand campaign basics
* Provide brief reports on ad performance and impact
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