Experience driving progress, solving problems, and mentoring junior team members; deep expertise and applied knowledge within relevant areas.
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* Bachelor's degree or equivalent practical experience.
* 8 years of experience in digital media, sales, marketing, or product roles.
* Experience assessing media performance for brand advertisers using tools such as Marketing Mix Models (MMMs), Brand Lift Studies, reach measurement tools, or similar methodologies.
* Experience developing executive customer relationships to influence measurement strategies.
* Experience solving measurement tests via creative solutions.
Preferred qualifications:
* Experience with implementation/configuration of measurement, web analytics or attribution strategies including Data-Driven Attribution/Non-Last Click Attribution, Cross-Device Measurement, Conversion Tracking, Geo-Experiments, Incrementality/Lift, MMM, Online-to-Offline measurement, Offline Data Import.
* Experience with brand third-party measurement solutions (Kantar, Nielsen), site analytics (Adobe, Omniture), CRM, and data systems.
* Experience in presenting insights and results to senior audiences and driving them to action.
* Experience in influencing senior advertiser/agency decision makers.
* Knowledge of Google measurement capabilities across ad and media platforms including Google Ads, Search Ads 360, Google Analytics.
* Understanding of the digital ad ecosystem and recent privacy changes.
About the job
Businesses of all sizes rely on Google’s advertising solutions to help them grow in today’s dynamic marketing environment. You bring a passion for sales, knowledge of online media, and a commitment to maximize customer success. You act like an owner, move quickly through change, and find innovative ways to deliver extraordinary outcomes for Google and our customers. You build trusted relationships with customers, uncover their business needs, and translate them into powerful solutions to achieve their goals. You work as part of a team with sellers, shape the future of advertising in the AI era, and make a real impact on companies and users trusting Google with their goals.
Our Large Customer Sales teams partner with advertisers and agencies to develop digital ad solutions that build businesses and brands. The Data & Measurement team plays a critical role in Google UKI's vision to be the most trusted experts for our advertisers and partners, delivering high-performing, durable advertising solutions in a privacy-first ecosystem.
As a Measurement Lead (ML), you will help advertisers build solid measurement and data infrastructure foundations to fuel their AI-powered Google Ad solutions and demonstrate value through advanced media effectiveness strategies. You will partner with top UK and Ireland advertisers on strategic measurement plans to boost performance and inform future investments.
Google's Large Customer Sales (LCS) teams are strategic partners and industry leaders to the world's leading brands and agencies. We challenge how customers think about their business and how Google can support growth. We focus on helping these clients navigate industry shifts and drive business performance by selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As part of our LCS team, you'll have the opportunity to sell at the forefront of technology, collaborate with executives, influence market strategies, and deliver results that impact global businesses and grow Google.
Responsibilities
* Consult with brand advertisers and agency partners to understand measurement goals and assess how Google measurement solutions can meet their needs.
* Develop advanced measurement approaches including experiments, media mix modeling, attribution, and cross-media measurement to demonstrate Google advertising value.
* Ensure durable measurement solutions are in place to increase insights powering AI-driven advertising. Enable advertisers to meet their measurement goals with support from partners, gTech, and funding.
* Partner with teams and measurement specialists to drive adoption of measurement solutions and work with stakeholders to apply learnings and insights.
* Manage relationships with senior measurement, data, and analytics contacts at key clients.
Google is proud to be an equal opportunity employer. We are committed to building a diverse workforce, creating a culture of belonging, and providing equal employment opportunities regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or related conditions. See Google's EEO Policy, Know your rights, Belonging at Google, and How we hire.
Google is a global company, and English proficiency is required for all roles unless otherwise specified.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs email, Google employees, or other locations. Google is not responsible for fees related to unsolicited resumes.
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