Social network you want to login/join with:
Digital Marketing Campaign Executive, Basildon
Client: Central Employment
Location: Basildon, United Kingdom
Job Category: Other
-
EU work permit required:
Yes
Job Views:
2
Posted:
28.06.2025
Expiry Date:
12.08.2025
Job Description:
Central Employment is working with a leading services provider to appoint a B2B Digital Marketing Executive, joining an established in-house Marketing, Communications, and Events team.
Digital Marketing Campaign Executive profile:
The Digital Marketing Campaign Executive will be responsible for reporting and reviewing performance marketing and PPC analytics to support strategic, data-driven decisions.
Responsibilities include:
* Developing, implementing, and managing end-to-end multi-channel digital marketing campaigns to generate leads and support membership growth, ensuring effective budgeting and timely execution.
* Managing and optimizing Google Ads campaigns, including search and display.
* Using Google Tag Manager to set up triggers, tags, and custom conversions.
* Setting up and reporting on campaign performance using GA4 and other analytics tools.
* Collaborating with teams to ensure campaigns are aligned, well-executed, and data-driven.
* Driving and measuring email marketing, SEO, website optimization, and automation efforts.
* Creating targeted content for paid and organic social campaigns, including ads, carousels, and videos.
* Managing paid and organic social media campaigns via LinkedIn Marketing Solutions, optimizing content, monitoring budgets, ROI, and KPIs.
* Testing and optimizing marketing tactics for lead nurturing and member acquisition using automation tools.
* Supporting ongoing improvements to the acquisition strategy.
Experience required:
* Proven experience in planning and executing high-impact B2B multi-channel digital campaigns with ROI focus.
* Hands-on skills in Google Ads, LinkedIn Campaign Manager, and other paid media platforms.
* Proficiency with WordPress and web content management systems.
* Experience with Google Tag Manager and event tracking setup.
* Proficiency in GA4 with ability to make data-driven decisions.
* Experience managing paid LinkedIn campaigns, especially lead generation and audience building (matched audiences).
* Ability to manage internal relationships across various levels of seniority.
* In-depth knowledge of paid LinkedIn Marketing Solutions and lead generation strategies.
#J-18808-Ljbffr