Job Title: Freelance Publicist / Senior Publicist - Freelance Account Manager - Sport / Football
Location: Hybrid (London-based with flexible working options)
Day rate: £300-£400 per day
About the Company
A fully integrated sports, entertainment, and esports agency dedicated to solving business challenges with a unique, human-first approach.
By applying insights from psychology and neuroscience, the agency creates bold, channel-agnostic campaigns that connect with audiences on a deeper emotional level.
They partner with some of the world’s best-known brands across sport and entertainment, consistently challenging the industry to be braver and more creative.
Award-winning and insight-led, they’re known for crafting campaigns that spark meaningful conversation and cultural impact.
The Role
This is a Freelance opportunity for a Publicist / Senior Publicist to join the team and deliver media-first, football-centric campaigns for a major upcoming project.
This isn’t a leadership or people management role – it’s a hands-on opportunity to use your media relations expertise and black book of contacts to generate high-impact coverage in national and sports-specific outlets.
You'll be helping create and execute campaigns then using media and social media to ensure that work is picked up far and wide.
You’ll be embedded into the team, working alongside creative and strategic leads to support the delivery of flagship campaigns. Your focus will be media strategy, sell-ins, and driving earned coverage, particularly across football and broader sports media.
Key Responsibilities
* Lead media relations outreach for an upcoming football-focused campaign, delivering standout earned coverage.
* Use your network of journalist and editorial contacts across sports pages, broadsheets, tabloids, social media, digital platforms and more.
* Shape messaging, angles and content for media in collaboration with the creative team.
* Act as the key day-to-day PR lead, coordinating press engagement and managing media opportunities.
* Ensure all activity is on brand, on message and meets both creative ambition and client expectation.
You will be:
* An experienced PR Account Manager or Media Relations Specialist, ideally with agency background and a strong understanding of the sports landscape.
* A confident operator with a black book of football and sports media contacts across national, digital and consumer press.
* Results-focused and hands-on, ready to roll up your sleeves and drive media outcomes.
* Passionate about football, with a solid grasp of its cultural and commercial relevance.
* Comfortable working quickly and autonomously, and integrating into an agile, high-performing creative team.
We are an equal opportunity employer.
We value inclusivity and diversity, truly believing it creates a better working world.
We love to see applicants from all different backgrounds and hire based on skills and business needs.
Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status.
If you require any accessibility support for this opportunity, please let us know.