Location: Leeds
Contract: Full-time, onsite at Leeds office
Salary: £35,500 - £42,000 depending on experience
Closing Date: Tuesday 25th November
Jane Tomlinson’s Run For All is one of the UK’s leading not-for-profit sporting event organisers, delivering a wide range of running events that celebrate community spirit, fundraising and fitness. We’re looking for a passionate, data-driven and strategically minded Content, Performance and Insights Manager to help us grow participation, deepen engagement, and deliver meaningful insights that shape our future.
About the Role:
We’re looking for a strategic thinker who knows how to turn insight into impact. As our Content, Performance and Insights Manager, you’ll play a key role in understanding our participants, partners and audiences. You’ll turn data into actionable insights, lead on performance reporting, and oversee digital content and strategy to help Run For All reach more people than ever before.
This is a varied role for someone who’s comfortable working across marketing, digital and data, equally confident analysing trends as they are managing creative content performance and calendars.
You’ll also be an active member of our on-the-ground team, working at a variety of events on weekends throughout the season to help deliver unforgettable race day experiences and ensure our brand is represented at its best.
Key Responsibilities:
· Lead on data analysis and customer insights to inform business decisions and strategy.
· Use data to identify growth opportunities, audience behaviours and content optimisation opportunities.
· Utilise organisations CRM and database to segment and utilise audiences and create weekly email schedule.
· Lead on digital strategy, ensuring all channels work together to drive awareness, engagement and participation.
· Work with Head of Marketing & Communications and support with overseeing the planning, creation and performance across we, email and social – ensuring consistent brand tone of voice and strategic objectives.
· Collate, interpret and circulate weekly performance figures to teams across the organisation.
· Oversee the paid social and digital advertising strategy with Head of Marketing & Communications to maximise ROI and reach.
· Aware of the wider industry and competitor trends, ensuring Run For All stays ahead of the curve and understands its position.
· Ensure all content and performance is aligned with overall marketing strategy and business goals.
· Overall responsibility for the Run For All website, working closely Senior Data & Performance Executive to implement
· Work closely with HCM to ensure all initiatives are insight-driven and performance focused.
· Devise and manage pricing strategies to maximise participation and revenue.
· Translate insights into actionable recommendations for marketing, events, and operational teams.
· Champion a culture of data-driven decision making across the organisation.
· Line management, guidance and development support to members of the team.
About You:
We're looking for someone who brings both strategic clarity and creative drive – someone who can see the bigger picture but also how to make it happen.
· Proven experience in data analysis, insights or digital performance roles.
· Confident using analytics tools (e.g. Google Analytics, Looker Studio, Excel, CRM systems).
· Strong understanding of digital content strategy and performance optimisation.
· Can communicate complex data clearly and compellingly.
· Understands content strategy and web management.
· A passion for using insight to shape audience engagement and drive growth.
· A keen interest in marketing and events
· Strong organisational and time-management skills
· Excellent written and verbal communication abilities
· Confidence working with external partners and suppliers
· A hands-on approach and willingness to get involved in events
· Experience of line management is desirable
· A full UK driving licence (desirable, but not essential)
Experience in a marketing, events, or charity environment is beneficial, but not essential — we're happy to support training for the right candidate with the right attitude and potential.
Why Join Us?
· Be part of a passionate and purpose-led organisation
· Work on a variety of exciting events across the country
· Support charitable giving and community engagement
· Enjoy flexible working and professional development opportunities
· Make a real difference while developing your marketing skills
How to Apply:
To apply, please send your CV and a short covering letter outlining your interest in the role to becky@runforall.com by no later than Tuesday 25th November.
In-person interviews to be held 1st and 2nd December, Leeds City Centre.