Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni‑channel retailer of Sports Fashion, Outdoors and Gyms. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and is a FTSE100 publicly quoted company since 2019.
Role overview
We are seeking an enthusiastic Sales Assistant to play a vital role in delivering an exceptional shopping experience for our customers.
Responsibilities
* Provide exceptional customer service by greeting customers warmly and understanding the customer service measurement programme.
* Drive and exceed sales targets by utilizing in‑store devices, offering the full product range and maximizing opportunities for add‑on sales.
* Maintain high visual and merchandising standards by ensuring the shop floor is clean, well‑stocked and displays are organized according to brand guidelines.
* Support overall store operations by assisting in other departments as needed, representing the company professionally and adhering to safety guidelines.
* Process sales transactions, including cash handling and card payments accurately.
* Upsell and cross‑sell products to maximise sales opportunities.
* Maintain stock levels on the shop floor and ensure shelves are well‑organized and appealing.
* Address and resolve customer queries in a professional manner.
* Work closely with other sales assistants and team members to achieve store targets.
Role objectives and KPI’s
* Contribute to achieving or exceeding the store's monthly sales target.
* Drive all additional KPIs including but not limited to Units, Conversion, ATV, UPT.
* Achieve upselling or cross‑selling targets.
* Maintain a high Net Promoter Score.
* Ensure all stock on the shop floor is fully replenished.
Skills and Experience
* A positive attitude towards a fast‑paced, customer focused retail environment.
* An ability to enthusiastically look at a challenge as an opportunity to develop yourself; your career and learn new skills.
* Confident interpersonal and communication skills who thrives in social situations through engagement with customers.
* Flexibility to work various shifts, including weekends and holidays, based on store needs.
Benefits
* Company discount of 25% off a large number of products in‑store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors).
* Exclusive deals and discounts and offers from retail and hospitality businesses through our online benefits platform (TELUS Health).
* Access to counselling services, digital health and well‑being advice through our benefits platform (TELUS Health).
* Health cash plans.
* Wide range of internal development courses to support personal and professional development throughout your career journey with the Group.
* Access to apprenticeships & accredited qualifications – Earn while you learn and gain nationally recognised qualifications (England Only).
* Discounted gym memberships at JD Gyms.
* Access to colleague networks, to share lived experiences and support initiatives that drive positive change.
* Opportunities to volunteer and contribute to JD Foundation Employer engagement forums to help influence positive change.
* Incremental holiday allowance.
* Staff discount on JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.
Seniority level
* Entry level
Employment type
* Full‑time
Job function
* Sales and Business Development
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