Regional Sales Manager – Field Based – Northern UK
Organisational Structure
Primary Purpose Of The Job
This role will manage regional dealerships and conduct competitive market analysis, providing support to the Sales Director and Head of Regional Sales in meeting regional sales targets and strengthening market presence. This role will require flexibility to travel.
Main Responsibilities
Regional Dealership Management
* Foster and maintain strong relationships with regional dealerships to ensure alignment with company sales objectives.
* Offer guidance and support to enhance the operational efficiency and effectiveness of dealerships.
* Conduct regular performance evaluations of dealerships to ensure compliance with sales targets and quality standards.
* Collaborate with dealerships to implement customer satisfaction initiatives and systems for tracking sales performance.
Competition and Benchmark Market Management
* Carry out regular analyses of the competitive landscape within the region, identifying key trends and opportunities.
* Collect and evaluate data on competitor activities, pricing strategies, and promotions to inform sales approaches.
* Develop and propose strategies to sustain or improve market share and competitiveness.
* Benchmark against industry best practices to pinpoint areas for enhancement.
Sales Performance Tracking
* Monitor and report on sales performance metrics on a regular basis, ensuring targets are achieved.
* Analyse sales data to uncover trends and identify areas requiring improvement.
* Partner with dealerships to address performance gaps and implement necessary corrective measures.
Customer Satisfaction Initiatives
* Work with dealerships to roll out customer satisfaction programmes and feedback systems.
* Ensure that high standards of customer service are consistently upheld across all dealerships.
Supporting the Sales Director and Head of Regional Sales
* Provide assistance to the Sales Director and Head of Regional Sales in daily operations, strategic planning, and key decision-making processes.
* Prepare reports, presentations, and communication materials for senior management and stakeholders.
* Act as a bridge between dealerships and internal teams to ensure seamless communication and collaboration.
* Offer input and support for the creation and execution of regional sales strategies.
Principle Contacts/Working Relationships
* Direct Report to: Regional Sales Head
* Cooperation Teams:
* Local Dealerships (external)
* Internal teams such as Business Communication, Dealer Development, After-Sales, Marketing, and relevant departments at the headquarters.
Key Challenges
* Achieving ambitious sales targets in a highly competitive environment.
* Maintaining productive relationships with dealers through effective communication skills.
* Ensuring consistent and accurate market analysis to inform sales strategies.
* Balancing standardized process implementation with local market nuances.
Education, Training And Experience
* Bachelor’s degree in Business Administration, Marketing, Economics, Finance, International Business, or a related discipline.
* Minimum 5 years’ experience within and automotive OEM.
* Demonstrable success in managing dealership relationships and consistently meeting or exceeding sales targets.
* Comprehensive knowledge of the automotive industry ecosystem and dealership operations.
* Strong understanding of competitive market analysis and benchmarking methods.
Skills & Personal Characteristics Required
* Solid background in Sales or Business Administration.
* Exceptional interpersonal and communication skills.
* Proficient in the use of sales management tools and software.
* Ability to perform effectively under pressure, with a strong focus on achieving ambitious targets.
* Customer-focused approach, with an innovative mindset and resilience in overcoming challenges.
* Strong market awareness and strategic thinking abilities.
* Excellent analytical skills and keen attention to detail.
Important Information
Geely Auto UK
Regus Midsummer Court
314 Midsummer Boulevard
Milton Keynes
MK9 1AL
The Geely story began in 1986 with a simple but powerful idea. When founder, Eric Li, chose the name Geely, meaning ‘lucky’, it was about much more than just good fortune. His ambition was to build something that would move people forward with confidence and optimism. Today, that same spirit drives everything Geely does.
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