Lead, Inspire and Thrive as General Manager in the Heart of the Forest Location: Forest of Dean – Coleford, Gloucestershire Salary: £55,000 to £65,000 per annum Working Hours: Full-time - 40 hours per week Days of Work: Shifts vary Monday to Sunday on Rolling Rota. We’re looking for a passionate and driven General Manager to lead our Forest of Dean team, an inspiring, nature-rich location where ancient oak woodland meets open meadow. Sheltered beneath the forest canopy or overlooking the open glades, our cabins offer guests a true escape from everyday life. If you’re a hands-on leader who loves creating unforgettable guest experiences, developing talented teams, and driving performance, this could be your next adventure! About the General Manager Role: As General Manage r, you’ll take full ownership of our Forest of Dean location, leading a talented on-site team and ensuring that every guest enjoys an exceptional stay. You’ll balance hands-on leadership with strategic thinking, driving financial performance while maintaining the highest standards of service, safety, and sustainability. You’ll be responsible for: Leading and developing your on-site leadership team, inspiring and empowering across Operations, Housekeeping, and the Forest Retreat. Delivering exceptional guest experiences that reflect our brand promise and bring the Forest Feeling to life. Managing budgets and P&L performance, identifying opportunities to drive profitability while maintaining quality. Embedding a culture of safety, care, and sustainability, ensuring compliance and promoting responsible tourism. Championing people development, recruitment, and succession planning to build strong, motivated teams. Maintaining impeccable site standards, from cabin presentation to grounds maintenance and guest facilities. Your Skills and Experience You’re a natural leader with a strong background in hospitality, leisure, or tourism management. You thrive on responsibility, bring energy and positivity to your team, and have a sharp eye for both guest satisfaction and commercial performance. Essential: ✅ Proven leadership in a hospitality or leisure environment ✅ Track record of delivering strong financial results (budgeting, P&L, EBITDA) ✅ Exceptional communication and team development skills ✅ Passion for sustainability and creating memorable guest experiences ✅ Strong organisation, planning, and IT skills ✅ Full Clean UK Driving License ✅ As a pet-friendly location, it is essential that you are comfortable and happy being around pets as part of the working environment Desirable: ⭐ Experience in a similar role (holiday parks, hotels, resorts, or eco-tourism) ⭐ Degree or qualification in hospitality or business management ⭐ First Aid, Food Safety, and Health & Safety certifications Who Are Forest Holidays: At Forest Holidays, we create places for people to connect with nature, wellbeing, and each other. Our approach is guided by four core values: One Business, Keep It Simple, Grow & Learn, Sustainable Impact As a proud Certified B Corp, we’re part of the Forge Holiday Group alongside Sykes Holiday Cottages and Bachcare, working together to deliver holidays that are good for people, good for communities, and good for the planet. Across our 13 UK locations, our 800-strong team manages over 240 hectares of forest, creating spaces where people can slow down, recharge, and reconnect with the natural world. As our General Manager we can offer you: Generous holiday allowance - Take the time you need to recharge and enjoy a healthy work-life balance. Annual STIP Company-wide Bonus Scheme - Up to an additional 15% of your salary through our performance-based bonus program. Social events and awards evenings – Celebrate success with your team. Pension scheme – Secure your future with our company pension. One full paid day to volunteer – Give back to a cause you care about. Subsidised meals – Discounted food when working on location. ❤️ Wellbeing events & activities – With a focus on your mental and physical wellness. Save on breaks – Enjoy up to 20% off. Friends and family also receive 15% off. ️ Hundreds of discounts – Save on top brands across the UK. Reasonable Adjustments: We’re all about diversity, inclusion, and bringing your authentic self to work. Need adjustments for the recruitment process? Just ask, our team is happy to help. If you’re a genuine, energetic, and commercially minded leader who’s passionate about people, performance, and the planet, we’d love to hear from you.