Role Overview We are looking for a Senior Account Manager, F&B to join PURPLE’s Lifestyle division - a commercially minded, culturally literate operator who lives and breathes restaurants and drinks brands. This is not a generic hospitality PR role. It is for someone who understands that modern F&B brands sit at the intersection of food, culture, design, and entertainment - and who can translate that into sharp, strategic communications programmes. You will own day-to-day delivery across a portfolio of restaurant and drinks clients, spanning independent founder/chef-led concepts through to corporate-backed, multi-site and global groups. You will be equally comfortable pitching a buzzy opening in Shoreditch as shaping narrative for an international drinks brand with board-level stakeholders. What Success Looks Like Client founders, chefs and marketing leads see you as a trusted operator - not just an implementer. Media proactively come to you because they know your restaurants and drinks brands are worth covering. Coverage secured is relevant, reputation-building and commercially meaningful. Openings, menu launches and brand moments feel joined-up, culturally aware and strategically positioned. Your accounts run smoothly: budgets are controlled, timelines are met, and no one is chasing you for basics. Junior team members are sharper because you’ve raised the standard of thinking and execution. You identify opportunities before the client asks - collaborations, critics, partnerships, positioning shifts. Key Responsibilities Client Management and Delivery Own the day-to-day management of a group of F&B accounts, ensuring programmes are delivered to the highest standards. Act as the primary contact for clients, building trusted relationships with founders, chefs, marketing leads and corporate stakeholders. Lead weekly and monthly reporting, demonstrating not just outputs but outcomes and commercial impact. Media and Influencer Engagement Maintain a deep and up-to-date knowledge of the UK and key European media landscape across: National newspapers and weekend supplements Luxury lifestyle and culture magazines Trade and drinks press Influential Substacks and newsletters Podcasters Influencers, KOLs, and industry insiders Build and nurture relationships with key restaurant critics, drinks writers, food editors, and cultural commentators Develop smart, targeted media strategies that go beyond volume to drive brand relevance and commercial impact Campaign and Cultural Programming Contribute to culture-led storytelling that positions clients as part of the wider creative conversation - not just “places to eat”. Identify collaborations, talent partnerships and cultural moments that align with brand positioning. Support on launches, seasonal campaigns, partnerships, and programming. Work closely with internal teams to ensure F&B clients benefit from cross-sector thinking (Fashion, Beauty, VIP, Entertainment, Lifestyle). Commercial and Operational Excellence Manage scopes accurately and monitor team time against retainers. Contribute to new business pitches with F&B market insight, competitor analysis and creative ideas. Mentor and develop Account Executives and Account Managers, ensuring high standards of delivery. Skills, Knowledge and Expertise Skills & Experience Essential 4-6 years’ experience in restaurant and/or drinks PR (agency preferred). Demonstrable experience working on both independent, founder/chef-led concepts and more structured, corporate-backed groups. Strong working knowledge of the UK F&B media market, with understanding of key European titles and tastemakers. Proven ability to secure high-quality coverage across consumer, luxury and trade media. Excellent written skills - confident drafting press materials that feel informed, intelligent and culturally aware. Commercially literate: understands how PR activity supports bookings, covers, launches and brand equity. Proven experience managing and developing junior team members, setting clear expectations, maintaining high standards of output, and creating accountability across accounts. Desirable Experience working with premium or luxury dining brands. Exposure to multi-market or international campaigns. Cultural Fit This role requires someone who embodies the Lifestyle’s teams values in practice, not theory: Wants to win - ambitious, driven, and outcome-focused. Obsessed with their craft - genuinely passionate about strategy and ideas. Curious beyond their job - plugged into culture, media, and the wider world. Cares about the work - high standards, detail-driven, and proud of what they produce. Great to be around - thoughtful, socially intelligent, and collaborative. Glass half full - solutions-led, constructive, and energising. Relationship-rich - building trust quickly and contributing positively to the culture.