Get AI-powered advice on this job and more exclusive features.
We’re seeking a driven and detail-oriented Marketing Manager to join our dynamic team. This is a hands-on role ideal for a marketing professional with experience across both digital and traditional channels, who is looking to take the next step in their career. You’ll play a pivotal role in shaping our social media presence, implementing AI-driven marketing tools, managing campaigns end-to-end, and analysing performance across all platforms in addition to supporting care homes with local marketing plans, and ensuring our brand is consistently and professionally represented.
Key Responsibilities
Digital Marketing & Content
* Plan, execute, and optimise paid social media advertising campaigns, particularly across Facebook and Instagram
* Act as editor and analyst for our portfolio of social media profiles, ensuring consistent brand tone and engagement
* Utilise AI tools (e.g. ChatGPT, Canva AI, analytics platforms) to streamline content production, automate reporting, and enhance campaign delivery
* Create insightful statistical and experiential reports on social media performance
* Update website content via WordPress and support SEO efforts through a well-structured blog content strategy
* Create and proofread compelling copy for digital and offline materials
* Produce internal communications and maintain the company intranet
Local Marketing & Brand Support
* Support individual care homes on-site as a brand custodian, maintaining brand integrity and visibility at a local level
* Drive local brand awareness and community engagement through tailored campaigns
* Partner with home teams and Client Liaison Managers to develop and roll out marketing plans that generate qualified leads
* Build strong working relationships with Client Liaison Managers at our homes, acting as a trusted business partner to support their local sales and marketing plans
* Provide hands-on marketing support for the launch of our three new care homes, including pre-opening awareness, events, and content coordination
Campaign Development & Agency Coordination
* Oversee the creation of newspaper and magazine adverts, direct mail packs, email campaigns, and websites, working closely with our creative agency
* Carry out market research into trends and competitors to help inform strategic direction
* Deliver high-quality, integrated campaigns across online (email, paid search, display, social, content) and offline (DM, print, events) channels
* Coordinate campaign activity and creative execution with external agencies and internal stakeholders
* Conduct market research and competitor analysis to inform tactical plans and refine messaging
* Monitor campaign KPIs, report on ROI, and identify opportunities for continual improvement
Marketing Operations & Administration
* Support the marketing team in managing budgets, raising purchase orders, and liaising with the Accounts Team for supplier setup and payments
* Maintain an organised image library and marketing filing system
* Provide proofreading and quality control for all content
* Assist in running CRM-based email marketing campaigns and general administration
Skills & Experience Required
* Strong copywriting and proofreading skills with a keen eye for detail
* Demonstrable knowledge of both digital and offline marketing channels
* Familiarity with social media analytics and reporting tools
* Working knowledge of WordPress, CRM systems, and Microsoft Office
* Strong interpersonal skills with confidence working cross-functionally with internal teams and external suppliers
* Organised, adaptable, and capable of managing multiple projects and priorities
* Creative, proactive, and enthusiastic team player
* Passionate about upholding and protecting brand standards
* Experience in supporting new site launches or regional rollouts
* A keen interest in sector trends and market developments
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Hospitals and Health Care
Referrals increase your chances of interviewing at Signature Senior Lifestyle Limited by 2x
Sign in to set job alerts for “Marketing Manager” roles.
London, England, United Kingdom 4 days ago
London, England, United Kingdom 1 day ago
Greater London, England, United Kingdom 1 day ago
Media Manager - L'Oreal Paris, Makeup & Skincare
London, England, United Kingdom 1 day ago
London, England, United Kingdom 2 weeks ago
Brand Marketing Manager, International Originals Marketing
London, England, United Kingdom 1 week ago
Brand Marketing Manager, International Originals Marketing
London, England, United Kingdom 1 week ago
London, England, United Kingdom 6 days ago
Uxbridge, England, United Kingdom 6 days ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 4 days ago
Reading, England, United Kingdom 1 week ago
Uxbridge, England, United Kingdom 6 days ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 4 days ago
London, England, United Kingdom 6 days ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 2 days ago
London, England, United Kingdom 6 days ago
Maidenhead, England, United Kingdom 2 weeks ago
Greater London, England, United Kingdom 1 week ago
London, England, United Kingdom 4 days ago
Wallingford, England, United Kingdom 4 days ago
Watford, England, United Kingdom 5 days ago
London, England, United Kingdom 3 weeks ago
Uxbridge, England, United Kingdom 1 day ago
Uxbridge, England, United Kingdom 6 days ago
Slough, England, United Kingdom 2 weeks ago
London, England, United Kingdom 1 week ago
Greater London, England, United Kingdom 1 week ago
London, England, United Kingdom 1 week ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr