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Working as part of the Asda Brand Communications team, as a Campaign Coordinator your role will be split between execution of our Instore Asda Radio channel and Admin Support for the wider Campaign Team. You will be part of a team who puts the customer at the heart of the communications we create and are responsible for delivering impactful and effective creative, with relentless focus on excellence.
Overview
Job Title Campaign Coordinator
Location Asda House
Employment Type Full time
Contract Type Permanent
Hours Per Week 37.5
Salary Competitive salary plus benefits.
Category Brand/Product Management
Closing Date 21 October 2025
Team Asda Brand Communications
Supporting the Campaign Managers and Planners you will play a crucial role in supporting the development and execution of the Campaign and Content strategy across paid and owned channels by providing admin support to the team and managing Asda Radio – the instore radio channel.
Responsibilities
* Plan Own the twice weekly Campaign Squad & the weekly customer and commercial squad to support the overall wider customer team:
* Ensure the invite/distribution list is kept up to date
* Collate and send out agendas and minutes
* Run the agenda during the call and ensure all actions are noted and assigned an owner
* Do Admin Support
* Own the distribution and management of the Weekly Pack & Speaker notes. Ensure all key stakeholders receive the link and input all marketing activity updates for their area within the time frame specified. Coordinate and chase up colleagues where necessary to ensure this is completed in a timely manner. Manage the weekly send of the pack to key senior stakeholders ensuring the pack is up to date and shared on time
* Own and update specific slides in the Weekly Pack assigned to you (currently Channel Map and Marketing Noms slides)
* Support the wider team when required with any ad hoc admin requests
* Own Asda Radio End To End
* You will support the Campaign Manager with agency management and take a lead role in the day to day working relationship, communication and critical path management driving efficiencies to process and ensuring all work is on track and delivered on time
* Responsible for reviewing all Asda Radio content to ensure it aligns to our content pillars, channel objectives, Asda tone of voice and business growth plan where relevant. Working closely with our key radio agency, you will oversee all the content that goes live across the station, from DJ reads to campaign launches, to takeovers and adverts
* Continuously striving for excellence in your channel working with internal stakeholders to showcase the best content including ATL Campaigns, community initiatives, promotional offers, shout outs to colleagues, new product launches and supplier funded ads
* You will work closely with stores to manage any connectivity and broadband issues to ensure they are resolved quickly and efficiently
* Be an Asda Radio ambassador within the marketing function including providing information for and presenting in senior meetings where relevant
* Raise and receipt monthly POs and add to PO tracker and budget tracker
* Review
* Review how the Squads are working and implement any necessary improvements
* Review how Asda Radio is working and work with Image Sound to optimise output and ways of working
About you
* Marketing experience ideally within a marketing team client side, or marketing agency background
* Experience of providing admin support to a busy team
* An interest in and a broad understanding of paid media landscape, and the role of each channel
* Ability to thrive in a fast-paced environment with strong multitasking and the ability to respond to change and last minute requests
* Excellent communication skills with proven experience of engaging with stakeholders and agencies. You’ll be a team player and comfortable with cross-team collaboration
* Strong presentation skills, including presenting work to key stakeholders in meetings
* Ability to land projects on time through critical path management, prioritisation and managing your own workload with a proactive approach
* Strong creative skills, excellent attention to detail and good decision making skills
* A real team player mindset and self-motivated attitude
* Shows understanding of the customer and represents their needs first
* Ability to stay calm under pressure
What you’ll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
Benefits
* Discretionary company bonus
* Company pension up to 7% matched
* 15% colleague discount in store and online
* Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
* Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
* Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
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