Email Marketing Manager
Up to £32,000 PA
Key Responsibilities
Strategic CRM Management
* Develop and implement a comprehensive CRM strategy aligned with business objectives.
* Collaborate with cross‑functional teams (marketing, sales, product, and IT) to ensure CRM alignment throughout the customer journey.
* Continuously identify opportunities to enhance CRM tools and processes to improve efficiency and customer satisfaction.
Data-Driven Marketing & Segmentation
* Leverage customer data to design targeted, segmented marketing campaigns that drive engagement and conversions.
* Build and refine customer personas based on behavioural, demographic, and transactional data.
* Develop predictive models to forecast customer needs and optimise marketing efforts.
Campaign Development & Reactive Marketing
* Create and execute innovative and timely CRM campaigns across multiple channels (email, SMS, push notifications, etc.).
* Implement reactive marketing strategies, responding quickly to market trends, customer feedback, and business changes.
* Monitor and analyse campaign performance, using insights to refine future efforts.
Analytics & Reporting
* Track, measure, and report on CRM metrics (e.g., customer acquisition, retention, lifetime value, and churn).
* Conduct in-depth analyses of customer behaviour and campaign effectiveness, presenting insights and recommendations to leadership.
* Utilise A/B testing and other optimisation techniques to ensure continuous improvement.
Innovation & Change Leadership
* Foster a culture of innovation and adaptability within the CRM function.
* Stay abreast of CRM tools, trends, and best practices, recommending and implementing changes where appropriate.
* Proactively drive organisational change to enhance customer relationships and business outcomes.
Loyalty Scheme and Lifecycle Marketing
* Manage and innovate customer loyalty programs to increase engagement, retention, and lifetime value.
* Develop lifecycle marketing strategies that nurture customers at every stage of their journey, from onboarding to re‑engagement.
Key Qualifications & Personal Qualities
* Bachelor’s degree in Marketing, Business, Data Analytics or similar.
* Proven experience (3+ years) in CRM management, customer lifecycle marketing, or a similar role.
* Strong creative thinking skills, with the ability to design compelling customer experiences.
* Exceptional analytical capabilities, with expertise in tools such as Klaviyo, Google Analytics, or similar platforms.
* Demonstrated experience in segmentation, data modelling, and predictive analytics.
* Strong communication and project management skills, with a track record of cross‑functional collaboration.
* Adaptable and results‑oriented, with a passion for driving change and innovation.
Nice to haves
* Passion/experience for the jewellery industry
START DATE
ASAP
REPORTING TO
Head of Marketing / Ecom Manager
WORKING HOURS
9-5 Monday - Friday / 3 days a week in office
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