Requirements
You are equal parts creative storyteller and data-driven strategist. You love a beautiful aesthetic, but you care even more that it works
8–12+ years of experience in brand and product marketing, with at least 3 years in a senior leadership role
Proven experience scaling a brand & launching new products across multiple international markets
Exceptional writing and presentation skills—you can sell a vision to the Board just as easily as you can write a punchy headline
Experience managing multimillion-dollar budgets, leveraging best-in‑class marketing effectiveness & measurement
Analytical rigour - proficient in using data to inform both creative and go‑to‑market decisions
Exceptional leadership skills & ability to collaborate cross‑functionally
Comfortable in a fast‑paced, constantly evolving scale‑up environment, with a strong bias for action
Bachelor's degree
A passion for audio content and technology
What the job involves
We are looking for an exceptional Brand & Product Marketing Director to bridge the gap between "what we build" and "how customers see us
In this role, you will own the global brand identity, the go‑to‑market (GTM) strategy for our product portfolio, and our communications & advocacy programmes
This is a high impact leadership role, blending strategy, creativity and storytelling across all customer touchpoints
We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures
By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!
Ensuring a consistent narrative, look & feel across all customer touchpoints (from TikTok ads to packaging & POS)
Develop and execute high‑impact brand awareness campaigns that move the needle on top‑of‑funnel growth
Identify and execute strategic partnerships, collaborations, and activations
Adapt global strategies for regional nuances (NA, EMEA, APAC) without diluting the core brand essence
Deliver beautiful and impactful creative through our in‑house creative studio
Lead the global GTM strategy for all new product launches (hardware & software), coordinating between Product Development, Supply Chain, and Growth teams
Translate complex product features into compelling, benefit‑driven messaging that resonates with diverse global personas
Develop and execute a multi‑channel content roadmap that supports product launches & seasonal campaigns
Work with Acquisition & Retention marketing teams to maximise the potential of our content proposition in acquiring new families to Yoto and growing LTV of our existing families
Own and execute our Global Communications strategy across all corporate and consumer PR
Nurturing and growing the Yoto community to create a sustained engine of stories, user content, creators, superfans, local advocates, and insights
Develop a consumer research roadmap which enables a rich understanding of customer needs, identifying opportunities for Yoto’s future growth
Lead, mentor, and develop a high‑performing team, fostering collaboration, accountability, and career growth
Work closely with our Product, Acquisition & Retention Marketing teams to ensure a unified communications strategy across all channels and touchpoints
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