* Paid Media Manager (PPC)
* Ecommerce
* Liverpool. Hybrid
* £50,000+ Plus package
Our client has long been established as a market leading retail group with an increasing portfolio of product categories, and a very ambitious international growth strategy.
They pride themselves on delivering the best product and service to stay ahead within their sector.
They are looking for an experienced Paid Media/ PPC person to join an existing and strong digital marketing team.
This role will suit any Paid Media/ PPC person with consumer experience client side, or agency as long as you have been hands on in the management of this paid channel. Offering an opportunity to take a step up in their career, the role offers full autonomy to manage and shape the Paid Media strategy, including budgets and decisions.
What I am looking for:
* Manage and deliver the Paid Search strategy, including the review and daily performance over accounts.
* Multi-million £ budget management
* Manage the PPC automation and devise and deliver key automation initiatives.
* Implement innovative strategies to achieve business targets and growth across our paid media accounts.
* Hands on bid management and daily account optimization.
* Work with the analytical team to create bespoke paid search performance reports.
* Conduct keyword research, market research, audience segmentation and competitor analysis.
* Build and manage relationships with external partners
The successful candidate must have:
* Hands on experience with paid search ad serving platforms and able to display experience of managing large budgets
* Confident in providing accurate monthly forecasts with the support of the head of digital
* Strong knowledge of Excel and Google Analytics with a passion for data analysis and data driven decision making
* Able to develop a long-term strategy with hands-on ability to get things done
* You are commercially minded, appreciating and using the impact digital experiences have on customer outcomes and business results
* Experience working with ad serving platforms, direct and third-party bid management platforms, onsite analytics and intelligence tools.